VIP FRIDGE MAGNET|海报/平面|广告营销案例【ADGuider广告指南】

VIP 冰箱磁铁

案例简介：简要解释红番茄是一家邻里比萨店，希望提高现有顾客的忠诚度，增加送货订单。面对跨国比萨连锁店，他们输给了大预算广告活动和 “价值交易”。除了交易和配料，我们还必须找到一个能让客户产生共鸣的想法。所以我们找到了当地的洞察力。虽然送货上门在一个拥有 200 多个国籍的城市很受欢迎，但摆放和接收正确的订单通常充满了沟通问题。我们的策略是让红番茄送货上门成为一种特殊的体验，这种体验以前没有品牌做过。我们为忠诚的顾客提供了红色番茄冰箱磁铁。扭曲？磁铁兼作终极贵宾比萨饼紧急按钮!客户可以通过蓝牙与手机连接来激活它。只要按下按钮，只要一有渴望，它就会自动订购他们最喜欢的红色番茄披萨。如果粉丝们找到了新的最爱，他们可以简单地在网上编辑他们喜欢的订单，比萨饼磁铁会当场更新他们的选择。此外，还创建了一个 YouTube 预告视频，让其他客户意识到他们错过了什么。VIP 冰箱磁铁使用技术创新来推动便利，同时创造个人的独一无二的体验。我们开发了一种改变游戏规则的产品，并为品牌提供了一种提高客户满意度的新方式，而不是一场运动。VIP 冰箱磁铁是世界上第一个一次性披萨送货服务，专为红番茄最忠诚的顾客提供。最后，我们帮助红番茄顾客享受点他们最喜欢的比萨饼!这种新的客户参与增加了订单，并赢得了比萨店的口碑和口碑，这是金钱买不到的。在短短 4 周内，总营销预算 9,000 美元: 交付增加了 500%，3,240 来自现有客户的请求，97,133 来自新客户的请求，超过 12,000 提及全球 9,400 个新闻报道，超过 800万美元的免费媒体特许经营者机会

VIP 冰箱磁铁

案例简介：Brief Explanation Red Tomato is a neighborhood pizzeria wanting to drive loyalty with existing customers and increase delivery orders. Going up against multinational pizza chains, they were losing to big budget ad campaigns and 'value deals'. We had to find an idea that would resonate with customers beyond deals and toppings. So we found a local insight. While home delivery is popular in a city with over 200 nationalities, placing and receiving the right order is usually riddled with communication problems. Our strategy was to make home delivery from Red Tomato a special experience in a way no brand had done before. We delivered Red Tomato fridge magnets to loyal customers. The twist? The magnet doubles as the ultimate VIP pizza emergency button! Customers could activate it by connecting through Bluetooth with their mobile phones. With just the press of a button, it would automatically place an order for their favorite Red Tomato pizza whenever a craving struck. And if fans found a new favorite, they could simply edit their preferred order online, with the pizza magnet updating their selection on the spot. In addition, a YouTube teaser video was created to make other customers realize what they were missing out on. The VIP Fridge Magnet uses tech innovation to drive convenience and create a personal, one-of-a-kind experience at the same time. Instead of a campaign, we developed a game-changer product and a new way for the brand to deliver customer satisfaction. The VIP Fridge Magnet is the world’s first one-push pizza delivery service, exclusively for Red Tomato’s most loyal customers. Finally, we helped Red Tomato customers enjoy ordering their favorite pizzas! This new kind of customer engagement increased orders and earned the pizzeria word-of-mouth and buzz that money just can't buy. In just 4 weeks, On a total marketing budget of $9,000: Deliveries increased by 500% 3,240 requests from existing customers 97,133 requests from new customers Over 12,000 mentions 9,400 news stories worldwide Over $8 million in free media Franchisee opportunities around the world