Chiltern Railways: Radio Ad on World's Biggest Slide by The Gate London|短视频,音频|广告营销案例【ADGuider广告指南】

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奇尔特恩铁路公司: 伦敦门口世界上最大的幻灯片上的广播广告

案例简介：

奇尔特恩铁路公司: 伦敦门口世界上最大的幻灯片上的广播广告

案例简介：

Chiltern Railways: Radio Ad on World's Biggest Slide by The Gate London

案例简介：

Chiltern Railways: Radio Ad on World's Biggest Slide by The Gate London

案例简介：

奇尔特恩铁路公司: 伦敦门口世界上最大的幻灯片上的广播广告

暂无简介

Chiltern Railways: Radio Ad on World's Biggest Slide by The Gate London

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基本信息

广告品牌： Chiltern Railways
发布日期： 2017-07
行业领域：其他
媒体类别： 短视频 , 音频
广告语言：英语
媒介平台：网络

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文案

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广告公司： The Gate London

案例详情

Full service advertising agency, The Gate London, part of MSQ Partners, launched its new summer campaign for Chiltern Railways, featuring a radio advert recorded at the ArcelorMittal Orbit, home to the world’s biggest slide.The advert forms part of a wider campaign to promote Chiltern’s Family Travelcard, and features a 30-second clip of a voice-over artist hurtling at high speed down the 178-metre slide. The clip is also accompanied by a video, which will be shared across social channels including Facebook, Twitter and Instagram for the duration of the campaign.The agency’s remit involved the production of all creative, as well as the buying and media planning for both digital and print. Print, outdoor and digital media have also been supported with illustrations from renowned typographic artist, Andy Smith.CreditsClaire Phillips & Hugo Bone, CopywritersBeri Cheetham, Art directorJames Champ, Planner/CSU DirectorOllie Mills, Designer

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