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奇尔特恩铁路: 免旅行范围
案例简介:
奇尔特恩铁路: 免旅行范围
案例简介:
Chiltern Railways: Travel-Free Range by The Gate
案例简介:
Chiltern Railways: Travel-Free Range by The Gate
案例简介:
奇尔特恩铁路: 免旅行范围
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Chiltern Railways: Travel-Free Range by The Gate
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Chiltern Railways has launched its 'Travel Free-Range' campaign which urges families to get out and about on their services during the summer holidays. The digital-first campaign is designed to communicate Chiltern’s best-in-class customer service, spacious seats, free wi-fi and stunning views across The Chilterns and to position it as the first choice for a positive travel experience.Shot by award-winning photographer, Tim Flach, the campaign features a family of chickens who encounter Donald Trump, ride on the London Eye, feast in a Japanese restaurant and shop at Bicester Village as they travel free-range around the Chiltern network.Though digitally-focused the campaign is fully-integrated with activity spanning out of home, press, door drops, social, video and a radio partnership, as well as radio spots voiced by Catherine Tate. CreditsClient: Chiltern RailwaysProduction House: Peter BaileyPhotographer/Director: Tim FlachAgency: The GateCreatives: Rickie Marsden, John Osborne, Hugo Bone, Beri CheethamPlanning Director: James ChampSenior Account Director: Richard WickendenAccount Manager: Rebecca Peel
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