We Play At Home|海报/平面|广告营销案例【ADGuider广告指南】

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我们在家玩

案例简介：描述房地产投资集团 Vanguard Properties 是葡萄牙最大的网球锦标赛埃斯托里尔网球公开赛 2018 的主要赞助商之一。我们的挑战是通过一个可以在印刷广告中传播的概念来宣布这项官方赞助。这个概念必须将网球和房地产结合起来。在埃斯托里尔网球公开赛上，葡萄牙网球运动员有主场优势。先锋地产在房地产中扮演角色，因此它理解 “家庭” 市场。“我们在家玩” 的概念诞生了。图形练习是使网球场适应室内植物，几乎自动推广我们的概念，并产生巨大的影响。

我们在家玩

案例简介：Description Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate. At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.