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先锋地产: 我们有主场优势，我们在主场比赛，没有什么比在主场获胜更重要的了
案例简介：
先锋地产: 我们有主场优势，我们在主场比赛，没有什么比在主场获胜更重要的了
案例简介：
Vanguard Properties: We Have Home Advantage, We Play At Home, There’s Nothing Like Winning At Home
案例简介：
Vanguard Properties: We Have Home Advantage, We Play At Home, There’s Nothing Like Winning At Home
案例简介：
先锋地产: 我们有主场优势，我们在主场比赛，没有什么比在主场获胜更重要的了
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Vanguard Properties: We Have Home Advantage, We Play At Home, There’s Nothing Like Winning At Home
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We Have Home Advantage We Play At Home There’s nothing like winning at home Vanguard Properties, a real estate investment group, is one of the main sponsors of Estoril Open 2018, the biggest Portuguese tennis tournament. Our challenge was to announce this official sponsorship through a concept that could be communicated in a print ad. The concept would have to mix tennis and real estate. At Estoril Open, Portuguese tennis players have home advantage. Vanguard Properties acts in real estate, for this reason it understands the “home” market. The “We play at home” concept was born. The graphic exercise was to adapt tennis courts to houseplants, promoting our concept almost automatically and with great impact.
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