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舀它来阻止它
案例简介：这是一个阳光明媚的日子，你沿着海滩散步，你停下来吃冰淇淋。会是绿色柠檬和酸橙吗？还是一勺鲜红的覆盆子？都没有。今天你的冰淇淋会是黑色的。当你选择冰淇淋时，颜色和味道通常是不可分割的。我们想通过破坏它来吸引人们的注意力。黑色冰淇淋是一种视觉休克，旨在使人们谈论使我们的海岸线和生活方式处于危险之中的事情。Pepita's选择了食材，精心制作了味道，使其新鲜可口，但黑色确实让人大吃一惊。Pepita创建了一系列黑色冰淇淋，以支持Surfrider Foundation针对PEP11的运动; 在悉尼海岸附近50千米的海上钻探石油和天然气的许可证。这7种口味将在8月，9月和2021年10月发布，以引起人们对环境威胁的关注，并鼓励人们签署在线请愿书以停止pep11。澳大利亚All Good Collective为Pepita's创建的综合广告，类别为: 食品。
舀它来阻止它
案例简介：It's a sunny day, you're walking along the beach, you stop for an ice cream. Will it be a zingy green lemon & lime? Or a bright scarlet scoop of raspberry? Neither. Today your ice cream will be black. Colour and flavour are usually inseparable when you choose an ice cream. We wanted to grab people's attention by disrupting that. A black ice cream is a visual shock intended to get people talking about something that's putting our coastline and lifestyle at risk. Pepita’s selected the ingredients and crafted the taste to make it fresh and delicious, but the black colour really takes people aback. The range of black ice creams was created by Pepita to support Surfrider Foundation's campaign against PEP11; a permit to drill offshore for oil and gas, just 50km off Sydney coast. The 7 flavours will be released over August, September and October 2021 to draw attention to the environmental threat and encourage people to sign the online petition to STOP PEP11. Integrated advertisement created by All Good Collective, Australia for Pepita's, within the category: Food.
Scoop it to stop it
案例简介：这是一个阳光明媚的日子，你沿着海滩散步，你停下来吃冰淇淋。会是绿色柠檬和酸橙吗？还是一勺鲜红的覆盆子？都没有。今天你的冰淇淋会是黑色的。当你选择冰淇淋时，颜色和味道通常是不可分割的。我们想通过破坏它来吸引人们的注意力。黑色冰淇淋是一种视觉休克，旨在使人们谈论使我们的海岸线和生活方式处于危险之中的事情。Pepita's选择了食材，精心制作了味道，使其新鲜可口，但黑色确实让人大吃一惊。Pepita创建了一系列黑色冰淇淋，以支持Surfrider Foundation针对PEP11的运动; 在悉尼海岸附近50千米的海上钻探石油和天然气的许可证。这7种口味将在8月，9月和2021年10月发布，以引起人们对环境威胁的关注，并鼓励人们签署在线请愿书以停止pep11。澳大利亚All Good Collective为Pepita's创建的综合广告，类别为: 食品。
Scoop it to stop it
案例简介：It's a sunny day, you're walking along the beach, you stop for an ice cream. Will it be a zingy green lemon & lime? Or a bright scarlet scoop of raspberry? Neither. Today your ice cream will be black. Colour and flavour are usually inseparable when you choose an ice cream. We wanted to grab people's attention by disrupting that. A black ice cream is a visual shock intended to get people talking about something that's putting our coastline and lifestyle at risk. Pepita’s selected the ingredients and crafted the taste to make it fresh and delicious, but the black colour really takes people aback. The range of black ice creams was created by Pepita to support Surfrider Foundation's campaign against PEP11; a permit to drill offshore for oil and gas, just 50km off Sydney coast. The 7 flavours will be released over August, September and October 2021 to draw attention to the environmental threat and encourage people to sign the online petition to STOP PEP11. Integrated advertisement created by All Good Collective, Australia for Pepita's, within the category: Food.
舀它来阻止它
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Scoop it to stop it
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