Absolut One Source

绝对的一个来源 -- 非洲着火

案例简介：Egg films 的 Sunu 导演了《非洲着火》，NativeVML 是戛纳电影节金牌得主 Absolut One 的后续活动。这部四分钟的电影在加纳拍摄，将创造性革命者描绘成他们的超级英雄 -- 他们的艺术形式是他们的超级大国。南非说唱歌手 Khuli Chana 和 Sho Madjozi 分别饰演龙和雨后，而摄影师 Trevor Stuurman (SA) 、 Fabrice Monteiro (塞内加尔-贝宁) 和 Osborne Macharia (肯尼亚) 是探险家; 铁战士; 和眼睛。最初的 One Source campaign 诞生了一个 SAMA 和 Metro FM 提名的音乐视频，一个 iTunes SA 第一单曲，以及一张畅销专辑，成为了欧洲大陆创意革命的战争口号。一个消息来源赢得了戛纳狮子娱乐的金牌; 是书签上获奖最多的活动; 并使苏努和克里 · 霍斯福德分别成为今年 Loerie 奖的顶级导演和制片人, 在那里它总共赢得了两枚金牌和十一个奖项。更重要的是，一个消息来源帮助 Absolut 夺回了其在南非销售伏特加的领先地位。这部新电影正在推广一个来源现场，一个非洲创意的节日。2018年3月24日，在音乐、时尚和艺术领域领先的非洲创意革命者将聚集在约翰内斯堡，参加一场壮观的全天现场活动，包括多个阶段, 旨在重写非洲故事的表演和合作。这场运动的背后是呼吁所有非洲人加入创造性革命，改变非洲创造力在网上的表现方式。这旨在用更多的当代非洲艺术图像来取代古玩图像的主导地位，真正反映非洲的创造力。人们可以访问 onesourcelve.com 参与进来。 Absolut 公司的全球营销经理 Iris Le Berg 说: “Absolut 在支持艺术家和捍卫社区权利方面有着悠久的历史; 无论是同性恋、双性恋和变性者还是女性权力/权利。一个消息来源 Live 强调了我们的信念，即创意人员是真正的领导者，他们可以重写和重建现代非洲准备拥有的那种变化。我们将这些创造性的革命者聚集在一起，强调非洲是世界的创造性引擎。一种来源生活是一场运动，通过提醒人们我们都来自一个来源来促进骄傲和真实的非洲身份。" 正如 Khuli 在一个消息来源中的说唱，“非洲不再骑猎枪/非洲不再是丛林/我认为是时候让他们倾听/改变在这里了。" 苏努从好莱坞回来后就直接去了非洲，在那里他和 Tea Leoni 一起执导了他的第一部电视剧《人民选择》 -- 提名的电视剧《部长女士》。苏努说: “活着的时候多好啊。”。“津巴布韦正在崛起。我的国家。我的灵魂。我为国务卿女士做的第一场电视导演演出已经结束了。最后，我非常兴奋地分享《非洲着火》，这是一个关于创造性自由和解放的项目。我从小就梦想在屏幕上看到非洲超级英雄。我们开始了!为了自由和我们美丽的大陆。"

绝对的一个来源 -- 非洲着火

案例简介：Egg Films’ Sunu directed Africa On Fire, NativeVML’s follow-up to the Cannes Gold-winning Absolut One Source campaign. Shot in Ghana, the four-minute film portrays creative revolutionaries as the superheroes they are - with their art form as their superpower. South African rappers Khuli Chana and Sho Madjozi star as The Dragon and The Rain Queen respectively, while photographers Trevor Stuurman (SA), Fabrice Monteiro (Senegal-Benin) and Osborne Macharia (Kenya) are The Explorer; The Iron Warrior; and The Eye. The original One Source campaign birthed a SAMA and Metro FM-nominated music video, an iTunes SA number one single, and a bestselling album that became a war-cry for the continent’s creative revolution. One Source won Gold in Entertainment at Cannes Lions; was the most awarded campaign at The Bookmarks; and made Sunu and Kerry Hosford the top ranked director and producer respectively at this year’s Loerie Awards, where it won two Golds and eleven awards in total. More importantly, One Source helped Absolut reclaim its leadership position as the number one selling vodka in South Africa. The new film is promoting One Source Live, a festival of African creativity. On 24 March 2018, leading African creative revolutionaries in music, fashion and art will gather in Johannesburg for a spectacular all-day live event with multiple stages, performances and collaborations geared at re-writing Africa’s story. Behind the campaign is a call for all Africans to join the creative revolution and change the way African creativity is represented online. This aims to replace the dominance of curio images with a true reflection of African creativity, with more images of contemporary African art. People can visit OneSourceLive.com to get involved. Iris Le Berg, global marketing manager at The Absolut Company, says: “Absolut has a long history of supporting artists and standing up for the rights of communities; whether it be LGBT or female power/rights. One Source Live underscores our belief that creatives are the real leaders who can rewrite and recreate the kind of change that modern Africa is poised to own. We are bringing these creative revolutionaries together to highlight Africa as the creative engine of the world. One Source Live is a movement that promotes a proud and authentic African identity by reminding people that we all come from One Source.” As Khuli raps in One Source, “Africa no longer riding shotgun / Africa ain’t no jungle / I think it’s time we made them listen / Change is here.” Sunu went straight onto Africa On Fire on his return from Hollywood, where he directed his first TV series episode on the People’s Choice-nominated TV series Madam Secretary, with Tea Leoni. “What a time to be alive,” says Sunu. “Zimbabwe is on the rise. My country. My soul. My first TV directing gig for Madam Secretary is out. And finally I am so excited to share Africa On Fire, a project about creative freedom and emancipation. I have dreamt of seeing African superheroes on the screen since I was a child. Here we go! Here's to freedom and our beautiful continent.”