Toy Model|海报/平面|广告营销案例【ADGuider广告指南】

本案例默认翻译为中文，点击可切换回原语言

已切换成原语言，点击可翻译成中文

玩具模型

案例简介：2003 年，广告委员会与儿童局和收养儿童组织合作开展了一项全国收养招募运动，以鼓励收养儿童。PSA 的开发具有特定的年度重点，包括青少年、西班牙语、兄弟姐妹团体以及 9 岁及 9 岁以上的儿童。一致的标签 “你不一定要完美才能成为完美的父母” 已经被用来传达一个幽默的角度来处理从寄养家庭收养孩子这一看似具有挑战性的任务, 让未来的父母放心，即使不是 “完美的”,他们有能力提供寄养儿童需要和应得的稳定和安全。

玩具模型

案例简介：In 2003, the Ad Council partnered with the Children’s Bureau and AdoptUSKids on a national adoption recruitment campaign to encourage the adoption of children from foster care. PSA’s have been developed with a specific annual focus, including teens, Spanish language, sibling groups, and children 9 and older. The consistent tag line, “You don’t have to be perfect to be a perfect parent” has been used to communicate a humorous angle to the seemingly challenging task of adopting a child from foster care, reassuring prospective parents that even if not ‘perfect’, they have the ability to provide the stability and security that children in foster care need and deserve.