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梵高 Bnb
案例简介：简要解释 我们创造了一个装置，让成千上万的人争夺留在其中的权利。梵高 BnB 不只是让人们看一幅画，而是让人们住在里面。为了推广芝加哥艺术学院的 “梵高的卧室”，我们重新创作了这位艺术家的 1888 间卧室的绘画，并通过一种首次合作, 在 AirBnb 上发布，并邀请人们在里面预订一个晚上。公寓位于芝加哥市中心，靠近博物馆。这幅画最初是 29x36 5/8，尺寸约为 11英尺 x 13英尺。工匠们在芝加哥艺术学院提供的蓝图上工作，花了四周时间一丝不苟地将卧室的装置付诸实践，直到最后一笔勾销。在 AirBnb 上，梵高自己列出了房间 -- “我收取 10 美元，除了我需要买油漆，没有其他原因，” 他解释道。
梵高 Bnb
案例简介：Brief Explanation We created an installation that had thousands of people fighting over the right to stay in it. Instead of just asking people to look at a painting, Van Gogh BnB let people live inside one.To promote the Art Institute of Chicago’s “Van Gogh’s Bedrooms”, we recreated the artist’s 1888 Bedroom painting and, through a first-of-its-kind partnership, posted it on AirBnb and invited people to book a night inside. The apartment was located in downtown Chicago, near the museum. The painting, originally 29 x 36 5/8 inches, was made life-size at approximately 11 feet x 13 feet. Working from blueprints supplied by the Art Institute of Chicago, craftsmen spent four weeks meticulously bringing the bedroom installation to life, down to the last brushstroke.On AirBnb, Van Gogh listed the room himself—“I'm charging $10 for no other reason than that I need to buy paint,” he explained.
Van Gogh Bnb
案例简介：简要解释 我们创造了一个装置，让成千上万的人争夺留在其中的权利。梵高 BnB 不只是让人们看一幅画，而是让人们住在里面。为了推广芝加哥艺术学院的 “梵高的卧室”，我们重新创作了这位艺术家的 1888 间卧室的绘画，并通过一种首次合作, 在 AirBnb 上发布，并邀请人们在里面预订一个晚上。公寓位于芝加哥市中心，靠近博物馆。这幅画最初是 29x36 5/8，尺寸约为 11英尺 x 13英尺。工匠们在芝加哥艺术学院提供的蓝图上工作，花了四周时间一丝不苟地将卧室的装置付诸实践，直到最后一笔勾销。在 AirBnb 上，梵高自己列出了房间 -- “我收取 10 美元，除了我需要买油漆，没有其他原因，” 他解释道。
Van Gogh Bnb
案例简介：Brief Explanation We created an installation that had thousands of people fighting over the right to stay in it. Instead of just asking people to look at a painting, Van Gogh BnB let people live inside one.To promote the Art Institute of Chicago’s “Van Gogh’s Bedrooms”, we recreated the artist’s 1888 Bedroom painting and, through a first-of-its-kind partnership, posted it on AirBnb and invited people to book a night inside. The apartment was located in downtown Chicago, near the museum. The painting, originally 29 x 36 5/8 inches, was made life-size at approximately 11 feet x 13 feet. Working from blueprints supplied by the Art Institute of Chicago, craftsmen spent four weeks meticulously bringing the bedroom installation to life, down to the last brushstroke.On AirBnb, Van Gogh listed the room himself—“I'm charging $10 for no other reason than that I need to buy paint,” he explained.
梵高 Bnb
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Van Gogh Bnb
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基本信息
- 广告战役： #The Art Institute of Chicago-户外-8e12#
- 广告品牌： The Art Institute of Chicago
- 发布日期： 2000
- 行业领域： 互联网服务 , 教育/培训
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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