案例简介：战略 -- 执行 为了引发这种想法，我们需要一个可以超越语言、文化和人口统计的故事。我们需要一个围绕令人惊叹的三星创新的故事，让梦想家能够做一些不可能的事情。 概要 创建一个全球品牌和创意平台，将三星从一个匿名的技术公司转变为一个人性化的、有目的的品牌，消费者可以在情感上与之联系。 相关性 -- 活动描述 -- 结果 前三周的 2,000 多万次观看-订单销售超过了 1:2024 万分钟，观看时间超过了我们的鸵鸟做她做不到的事情 想法 这部电影的核心是完全真实的和解剖学上正确的鸵鸟，这使得这部电影成为一个惊人的动画胜利。为了让这个核心人物栩栩如生，在南非发生了一次真实鸵鸟的参考拍摄，在照片真实的 CG 副本制作之前，添加了角色, 比如他笨拙的步态增添个性。鸵鸟的羽毛非常蓬松和动感 -- 与我们的视觉特效艺术家以前创作的任何其他鸟类不同。为了准确模拟它们的长度、纹理和活力，我们开发了新的定制专有软件。非凡的工艺水平使这些 CG 羽毛能够与大气和环境影响 (如地面和灰尘) 巧妙地互动; 以及无形地将真实鸵鸟的镜头与 CG 特写镜头整合在一起。总的来说 -- 一个令人难以置信的动画挑战，无可挑剔的执行。 简要解释 一只好奇的鸵鸟跌跌撞撞地进入虚拟现实耳机，我们看到角色开始梦想实现不可能。当鸵鸟达到新的高度时，三星宣称: “我们制造不能制造的东西，这样你就可以做不能做的东西。”。实现不可能是这个地方的核心。戴着虚拟现实耳机，鸵鸟通过飞行模拟器被运送到一个新的世界，埃尔顿 · 约翰的《火箭人》正在播放, 这只鸟看到了飞行是什么 -- 并最终教他的羊群实现升空。

案例简介：Strategy -- Execution To launch the thought, we needed a story that could transcend language, culture, and demographics. We needed a story centered around the amazing Samsung innovations that empower dreamers to do something impossible. Synopsis Create a global tagline and idea platform that transforms Samsung FROM a faceless technology corporation, TO a human, purposeful brand that consumers could emotionally connect with. Relevancy -- CampaignDescription -- Outcome 20+ million views in the first three weeksPre-order sales well out-performed projectionsAverage viewing duration over 1:2024 million minutes spent watching our Ostrich do what she can't Idea The fully photo-real and anatomically correct ostrich at the heart of this film makes this a stunning animation triumph. To bring the central character to life, a reference shoot with real ostriches took place in South Africa, before the photo-real CG counterpart was crafted with added character, such as his clumsy gait to add personality. Ostrich feathers are extremely fluffy and dynamic – and unlike any other bird our VFX artists have created before. To accurately simulate their length, texture and dynamism, we developed new and bespoke proprietary software. An extraordinary level of craft enabled those CG feathers to believably interact with atmospheric and environmental effects such as ground and dust; as well as invisibly integrate footage of the real ostrich with the CG close ups. Overall – an incredible animation challenge, impeccably executed. BriefExplanation Opening with a curious ostrich stumbling into a VR headset we see the character begin to dream of achieving the impossible. “We make what can’t be made so you can do what can’t be done,” Samsung proclaims as the ostrich reaches new heights. Achieving the impossible is at the heart of this spot. Wearing the VR headset the ostrich is transported into a new world via a flight simulator, and with Elton John’s ‘Rocket Man’ playing, the bird sees what it is to fly – and ends up teaching his flock to achieve lift-off.

鸵鸟 | Ostrich

案例简介：战略 -- 执行 为了引发这种想法，我们需要一个可以超越语言、文化和人口统计的故事。我们需要一个围绕令人惊叹的三星创新的故事，让梦想家能够做一些不可能的事情。 概要 创建一个全球品牌和创意平台，将三星从一个匿名的技术公司转变为一个人性化的、有目的的品牌，消费者可以在情感上与之联系。 相关性 -- 活动描述 -- 结果 前三周的 2,000 多万次观看-订单销售超过了 1:2024 万分钟，观看时间超过了我们的鸵鸟做她做不到的事情 想法 这部电影的核心是完全真实的和解剖学上正确的鸵鸟，这使得这部电影成为一个惊人的动画胜利。为了让这个核心人物栩栩如生，在南非发生了一次真实鸵鸟的参考拍摄，在照片真实的 CG 副本制作之前，添加了角色, 比如他笨拙的步态增添个性。鸵鸟的羽毛非常蓬松和动感 -- 与我们的视觉特效艺术家以前创作的任何其他鸟类不同。为了准确模拟它们的长度、纹理和活力，我们开发了新的定制专有软件。非凡的工艺水平使这些 CG 羽毛能够与大气和环境影响 (如地面和灰尘) 巧妙地互动; 以及无形地将真实鸵鸟的镜头与 CG 特写镜头整合在一起。总的来说 -- 一个令人难以置信的动画挑战，无可挑剔的执行。 简要解释 一只好奇的鸵鸟跌跌撞撞地进入虚拟现实耳机，我们看到角色开始梦想实现不可能。当鸵鸟达到新的高度时，三星宣称: “我们制造不能制造的东西，这样你就可以做不能做的东西。”。实现不可能是这个地方的核心。戴着虚拟现实耳机，鸵鸟通过飞行模拟器被运送到一个新的世界，埃尔顿 · 约翰的《火箭人》正在播放, 这只鸟看到了飞行是什么 -- 并最终教他的羊群实现升空。

鸵鸟 | Ostrich

案例简介：Strategy -- Execution To launch the thought, we needed a story that could transcend language, culture, and demographics. We needed a story centered around the amazing Samsung innovations that empower dreamers to do something impossible. Synopsis Create a global tagline and idea platform that transforms Samsung FROM a faceless technology corporation, TO a human, purposeful brand that consumers could emotionally connect with. Relevancy -- CampaignDescription -- Outcome 20+ million views in the first three weeksPre-order sales well out-performed projectionsAverage viewing duration over 1:2024 million minutes spent watching our Ostrich do what she can't Idea The fully photo-real and anatomically correct ostrich at the heart of this film makes this a stunning animation triumph. To bring the central character to life, a reference shoot with real ostriches took place in South Africa, before the photo-real CG counterpart was crafted with added character, such as his clumsy gait to add personality. Ostrich feathers are extremely fluffy and dynamic – and unlike any other bird our VFX artists have created before. To accurately simulate their length, texture and dynamism, we developed new and bespoke proprietary software. An extraordinary level of craft enabled those CG feathers to believably interact with atmospheric and environmental effects such as ground and dust; as well as invisibly integrate footage of the real ostrich with the CG close ups. Overall – an incredible animation challenge, impeccably executed. BriefExplanation Opening with a curious ostrich stumbling into a VR headset we see the character begin to dream of achieving the impossible. “We make what can’t be made so you can do what can’t be done,” Samsung proclaims as the ostrich reaches new heights. Achieving the impossible is at the heart of this spot. Wearing the VR headset the ostrich is transported into a new world via a flight simulator, and with Elton John’s ‘Rocket Man’ playing, the bird sees what it is to fly – and ends up teaching his flock to achieve lift-off.

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鸵鸟 | Ostrich

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