本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
沃尔沃随叫随到
案例简介：简要解释 在过去的十年里，沃尔沃随叫随到只是一个紧急路边援助服务。沃尔沃希望进一步发展现有服务。从司机开始，我们发现许多与驾驶汽车相关的情况实际上发生在其他地方。凭借用户解决问题的心态，我们开始创建一项服务，让您从任何地方控制您的汽车。面向 iPhone 和 Android 的沃尔沃通话应用程序将汽车仪表板和控制台放在你的口袋里。越来越多的制造商发布了路边救援服务的移动应用。沃尔沃电话应用程序与众不同的地方在于它的功能和界面，这些功能和界面与车辆所有权的见解密切相关。其中一些包括: 当你离开汽车时，窗户和车门状态检查和遥控门锁，不知道你是否被锁在身后，然后不能动摇这个想法。当你忘记在购物中心停车时，GPS 定位器和喇叭和闪烁。行程信息和仪表板警告，提醒您在上车前将保险丝或灯泡从车库里带进来。一份驾驶日记，让你轻松快速地与会计师或财务部一起旅行，通过电子邮件发送电子表格导出。一个远程启动发动机加热器，在寒冷的温度下预热发动机，让你免于穿着睡衣寒冷的散步。挑战是让应用程序看起来适合司机的真实世界环境，同时隐藏我们为驱动它而构建的系统的技术复杂性。答案是一个令人惊叹的直观界面，汇集了所有这些功能。一项用户反馈调查显示，用户的赞赏程度很高，平均得分为 8 分。自推出以来，它已经成为一个巨大的销售话题，帮助经销商向比以往任何时候都更多的客户追加销售沃尔沃随叫随到服务。65% 的用户表示，该应用程序与他们购买和订阅服务的决定高度相关。这项服务的销售也进入了第五档。与发布前的基线相比，每月的销售水平增加了 138%。沃尔沃电话应用程序将拥有沃尔沃带到一个全新的地方，远离你的车。
沃尔沃随叫随到
案例简介：Brief Explanation For the last decade, Volvo on Call has simply been an emergency roadside assistance service. Volvo wanted to develop the existing service further. Starting with the driver, we identified that many situations connected to driving a car actually occur in other places. With a user problem-solving mindset, we set out to create a service that let you control your car from where ever you are. The Volvo on Call applications for iPhone and Android put the car's dashboard and console in your pocket. More and more manufacturers have released mobile applications for their roadside assistance service. Where the Volvo on Call app stands apart is on its features and interface, that are strongly tied to vehicle ownership insights. Some of these include: The Window & Door Status Check and Remote Door Lock for when you walk away from the car, wonder if you locked up behind you and then cannot shake that thought. GPS Locator and Honk & Blink for when you forget where you parked at the mall. Trip Information and Dashboard Warnings to remind you to bring the fuse or bulb in from the garage before you get into the car. A Driving Journal that lets you easily and quickly expense travel with your accountant or finance dept with spreadsheet export sent via email. A Remote Start Engine Heater to pre-heat the engine in freezing temperatures, saving you from the chilly walk in the nightgown. The challenge was to make the app fit seemingly into a driver’s real world context while hiding the technical complexity of the systems we built to power it. The answer was a stunning and intuitive interface that brought together all these features. A user feedback survey showed a high level of appreciation from users, scoring an average 8 our of 10. Since launch, it has become a massive sales talking point, helping dealers upsell the Volvo on Call service to more customers than ever before. 65% of users said the app was highly relevant in their decision to purchase and subscribe to the service. Sales of the service have also gone into fifth gear. Monthly sales levels have increased by 138% when compared to a pre-launch baseline. The Volvo On Call app takes owning a Volvo to a whole new place, away from your car.
VOLVO ON CALL
案例简介：简要解释 在过去的十年里，沃尔沃随叫随到只是一个紧急路边援助服务。沃尔沃希望进一步发展现有服务。从司机开始，我们发现许多与驾驶汽车相关的情况实际上发生在其他地方。凭借用户解决问题的心态，我们开始创建一项服务，让您从任何地方控制您的汽车。面向 iPhone 和 Android 的沃尔沃通话应用程序将汽车仪表板和控制台放在你的口袋里。越来越多的制造商发布了路边救援服务的移动应用。沃尔沃电话应用程序与众不同的地方在于它的功能和界面，这些功能和界面与车辆所有权的见解密切相关。其中一些包括: 当你离开汽车时，窗户和车门状态检查和遥控门锁，不知道你是否被锁在身后，然后不能动摇这个想法。当你忘记在购物中心停车时，GPS 定位器和喇叭和闪烁。行程信息和仪表板警告，提醒您在上车前将保险丝或灯泡从车库里带进来。一份驾驶日记，让你轻松快速地与会计师或财务部一起旅行，通过电子邮件发送电子表格导出。一个远程启动发动机加热器，在寒冷的温度下预热发动机，让你免于穿着睡衣寒冷的散步。挑战是让应用程序看起来适合司机的真实世界环境，同时隐藏我们为驱动它而构建的系统的技术复杂性。答案是一个令人惊叹的直观界面，汇集了所有这些功能。一项用户反馈调查显示，用户的赞赏程度很高，平均得分为 8 分。自推出以来，它已经成为一个巨大的销售话题，帮助经销商向比以往任何时候都更多的客户追加销售沃尔沃随叫随到服务。65% 的用户表示，该应用程序与他们购买和订阅服务的决定高度相关。这项服务的销售也进入了第五档。与发布前的基线相比，每月的销售水平增加了 138%。沃尔沃电话应用程序将拥有沃尔沃带到一个全新的地方，远离你的车。
VOLVO ON CALL
案例简介：Brief Explanation For the last decade, Volvo on Call has simply been an emergency roadside assistance service. Volvo wanted to develop the existing service further. Starting with the driver, we identified that many situations connected to driving a car actually occur in other places. With a user problem-solving mindset, we set out to create a service that let you control your car from where ever you are. The Volvo on Call applications for iPhone and Android put the car's dashboard and console in your pocket. More and more manufacturers have released mobile applications for their roadside assistance service. Where the Volvo on Call app stands apart is on its features and interface, that are strongly tied to vehicle ownership insights. Some of these include: The Window & Door Status Check and Remote Door Lock for when you walk away from the car, wonder if you locked up behind you and then cannot shake that thought. GPS Locator and Honk & Blink for when you forget where you parked at the mall. Trip Information and Dashboard Warnings to remind you to bring the fuse or bulb in from the garage before you get into the car. A Driving Journal that lets you easily and quickly expense travel with your accountant or finance dept with spreadsheet export sent via email. A Remote Start Engine Heater to pre-heat the engine in freezing temperatures, saving you from the chilly walk in the nightgown. The challenge was to make the app fit seemingly into a driver’s real world context while hiding the technical complexity of the systems we built to power it. The answer was a stunning and intuitive interface that brought together all these features. A user feedback survey showed a high level of appreciation from users, scoring an average 8 our of 10. Since launch, it has become a massive sales talking point, helping dealers upsell the Volvo on Call service to more customers than ever before. 65% of users said the app was highly relevant in their decision to purchase and subscribe to the service. Sales of the service have also gone into fifth gear. Monthly sales levels have increased by 138% when compared to a pre-launch baseline. The Volvo On Call app takes owning a Volvo to a whole new place, away from your car.
沃尔沃随叫随到
暂无简介
VOLVO ON CALL
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
