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绿色新法案
案例简介：当世界各地的领导人决定如何解决新型冠状病毒肺炎引发的经济崩溃时，第一个显示绿色投资真正价值的法案是由加拿大草根团体和创意机构Sid Lee组成的联盟制定的。这项计划是基于企业骑士的经济学家最近的研究和计算得出的，他们发现，在绿色和公正的复苏中，每投资20美元，就会在十年内为加拿大的GDP贡献307.85美元。使用AR和社交媒体，307.85美元的账单展示了每20美元投资于绿色经济的真正积极的社会，环境和经济影响。这是动员和教育所有政治派别的加拿大公民的一种方式，也是激励世界各地的人们推动他们的代表和决策者选择经济和环境可持续的未来的一种方式。加拿大人 (或任何持有加拿大20美元钞票的人) 都可以通过在加拿大希德·李为大卫·铃木基金会创建的集成广告中使用定制的Instagram过滤器来尝试AR体验，类别为: 公共利益，非政府组织。
绿色新法案
案例简介：As leaders around the world decide how they will address the economic collapse spurred by COVID-19, the first bill showing the real value of green investments was created by a coalition of Canadian grassroots groups and the creative agency Sid Lee. This initiative is based on recent research and calculations made by economists at Corporate Knights who found that for every $20 invested in a green and just recovery, $307.85 would be contributed to Canada’s GDP within ten years. Using AR and social media, the $307.85 bill demonstrates the real positive social, environmental and economic impact of every $20 invested in a green economy. It’s a way to mobilize and educate Canadian citizens of all political affiliations, as well as inspire people around the world to push their representatives and decision-makers to opt for an economically and environmentally sustainable future. Canadians (or anyone with a Canadian $20 bill) can try the AR experience by using the custom-made Instagram filter at Integrated advertisement created by Sid Lee, Canada for David Suzuki Foundation, within the category: Public Interest, NGO.
The Green New Bill
案例简介：当世界各地的领导人决定如何解决新型冠状病毒肺炎引发的经济崩溃时，第一个显示绿色投资真正价值的法案是由加拿大草根团体和创意机构Sid Lee组成的联盟制定的。这项计划是基于企业骑士的经济学家最近的研究和计算得出的，他们发现，在绿色和公正的复苏中，每投资20美元，就会在十年内为加拿大的GDP贡献307.85美元。使用AR和社交媒体，307.85美元的账单展示了每20美元投资于绿色经济的真正积极的社会，环境和经济影响。这是动员和教育所有政治派别的加拿大公民的一种方式，也是激励世界各地的人们推动他们的代表和决策者选择经济和环境可持续的未来的一种方式。加拿大人 (或任何持有加拿大20美元钞票的人) 都可以通过在加拿大希德·李为大卫·铃木基金会创建的集成广告中使用定制的Instagram过滤器来尝试AR体验，类别为: 公共利益，非政府组织。
The Green New Bill
案例简介：As leaders around the world decide how they will address the economic collapse spurred by COVID-19, the first bill showing the real value of green investments was created by a coalition of Canadian grassroots groups and the creative agency Sid Lee. This initiative is based on recent research and calculations made by economists at Corporate Knights who found that for every $20 invested in a green and just recovery, $307.85 would be contributed to Canada’s GDP within ten years. Using AR and social media, the $307.85 bill demonstrates the real positive social, environmental and economic impact of every $20 invested in a green economy. It’s a way to mobilize and educate Canadian citizens of all political affiliations, as well as inspire people around the world to push their representatives and decision-makers to opt for an economically and environmentally sustainable future. Canadians (or anyone with a Canadian $20 bill) can try the AR experience by using the custom-made Instagram filter at Integrated advertisement created by Sid Lee, Canada for David Suzuki Foundation, within the category: Public Interest, NGO.
绿色新法案
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The Green New Bill
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