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救生圈洗手液: 处理卫生
案例简介：
救生圈洗手液: 处理卫生
案例简介：
Lifebuoy Hand Sanitizer: Handle on Hygiene
案例简介：
Lifebuoy Hand Sanitizer: Handle on Hygiene
案例简介：
救生圈洗手液: 处理卫生
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Lifebuoy Hand Sanitizer: Handle on Hygiene
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Lifebuoy, the world’s number 1 selling germ protection soap, launched an impactful shopper activation campaign, in partnership with agency Geometry Global, to highlight the dangers of bacteria found on supermarket shopping carts. Following global news hype and several university research pieces including a study conducted by the University of Arizona about the dangerous types of bacteria found on grocery shopping cart handles, Lifebuoy and Geometry Global decided to deploy an on-ground activation awareness program in Dubai to address this issue and provide a solution for shoppers. The activation saw the development of the Lifebuoy ‘Handle on Hygiene’, an innovation attached to shopping cart handles that, when swiped across, activates a sanitizer gel, killing 99.9% of bacteria - making it safe to touch.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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