Paylib: The Simple Gesture That Takes Care Of Everything by Herezie Group Paris|短视频|广告营销案例【ADGuider广告指南】

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Paylib: Herezie Group巴黎照顾一切的简单手势

案例简介：

Paylib: Herezie Group巴黎照顾一切的简单手势

案例简介：

Paylib: The Simple Gesture That Takes Care Of Everything by Herezie Group Paris

案例简介：

Paylib: The Simple Gesture That Takes Care Of Everything by Herezie Group Paris

案例简介：

Paylib: Herezie Group巴黎照顾一切的简单手势

暂无简介

Paylib: The Simple Gesture That Takes Care Of Everything by Herezie Group Paris

暂无简介

基本信息

广告品牌： Paylib
发布日期： 2018-09
行业领域：其他
媒体类别： 短视频
广告语言：英语
媒介平台：网络

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广告公司： Herezie Group Paris

案例详情

Paylib, the mobile payment solution supported by the major French banks, has launched a new advertising campaign. This campaign introduces the new communication platform of the brand around the swipe gesture in any circumstance.The first TV spot will be centered around the contactless mobile payment in stores. The service by Paylib is illustrated by a 80-second comedic spot. Two other films will follow introducing the payment between friends functionality and the friction less online payment.This campaign marks the largest communication action since the creation of Paylib in 2013. Supported by a heavy media plan, the new Paylib film will appear online, in cinemas and on TV.The films were shot by director Vincent Lobelle (Iconoclast Paris) who brought to the scripts his comedic timing and prowess of directing actors. The music is an original composition by duo Eraldo Bernocchi and Lorenzo Esposito Fornasari.

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