Fiat 500 Loved Since 1957|海报/平面|广告营销案例【ADGuider广告指南】

菲亚特 500 自 1957 以来深受喜爱

案例简介：Krow 帮助菲亚特 500 用粉丝的亲吻庆祝 60 周年 2017年6月6日: 菲亚特 500 是汽车风格的真正标志，今年是其 60 周年。 Krow 正在伦敦皮卡迪利广场的一个地点帮助该品牌庆祝，那里充满了菲亚特 500 粉丝的亲吻。这张照片是在粉丝们的帮助下制作的，他们被要求提交他们自己的吻，并通过 Facebook 在菲亚特的一个秘密项目中展示。总共有 205 人涂了一些口红，亲吻了一张纸，并发送了一张照片，希望有机会在这个项目中亮相。然后，krow 挑选了 10 个最好的伙伴，用它们来帮助形成菲亚特 500 的形象，这将是伦敦市中心最大的广告之一。 6月7日，10 名幸运粉丝将在 Facebook 上公布。他们将被贴上平台上的帖子，展示皮卡迪利广场现场海报的照片。菲亚特英国品牌传播经理托尼 · 加文塔 (Toni Gaventa) 表示: “今年，我们非常高兴能够庆祝备受喜爱的菲亚特 500 成立 60 周年。还有什么比菲亚特 500 更好的方式来纪念这个特殊的时刻呢？” Krow ECD 的尼克 · 黑斯廷斯 (Nick Hastings) 表示: “菲亚特 500 是少数几个可以说他们受到了任何信任或魅力的 '喜爱' 的品牌之一。多亏了所有参加的粉丝，这款特别受欢迎的菲亚特 500 将在接下来的几个月里让皮卡迪利广场变得更加漂亮 ”。

菲亚特 500 自 1957 以来深受喜爱

案例简介：krow helps Fiat 500 celebrate 60th anniversary with kisses from its fans 6th June 2017: The Fiat 500 is a true icon of automotive style and this year marks its 60th anniversary. krow is helping the brand to celebrate with a site at London's Piccadilly Circus, filled with kisses from Fiat 500 fans. The image was created with the help of fans who were asked to submit their very own kisses to be featured in a secret project for Fiat through Facebook. A total of 205 people put on some lipstick, kissed a piece of paper and sent through an image of it, hoping for a chance to be featured in the project. krow then picked the 10 best pouts and used them to help form an image of the Fiat 500, which will be featured for all to see on one of the biggest ad spots in central London. On 7 June the 10 lucky fans will be revealed on Facebook. They will be tagged in a post on the platform showing a picture of the poster live at Piccadilly Circus. Toni Gaventa, Brand Communications manager, Fiat UK, said: “This year we are really excited to be celebrating 60 years of the much loved Fiat 500. What better way to mark this special occasion than a Fiat 500 generated from genuine fan love.” Nick Hastings, ECD at krow, said: “The Fiat 500 is one of very few brands that can say they have been ' loved ' with any credibility or charm. Thanks to all the fans who took part, this particular loved up Fiat 500 is going to make Piccadilly Circus a good deal prettier over the next few months”.