Need Affordable Accommodation?|海报/平面|广告营销案例【ADGuider广告指南】

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案例简介：“年轻人第一” 是一个总部设在英国的慈善机构，支持弱势年轻人寻找工作、与精神健康问题作斗争或面临无家可归问题。鉴于最近的青年服务削减, 我们与总部位于伯明翰的街头艺术家福卡 · 沃尔夫 (Foka Wolf) 接触，创作了一系列 “绝望措施” 的恶搞海报，这些海报直接面对一些年轻人可能不得不诉诸这种绝望的措施来生存是多么令人愤慨。每张海报上的电话号码导致一条记录信息，显示 YPF 是这场运动的幕后黑手，并详细说明他们提供的支持。

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案例简介：Young People First is a UK-based charity supporting vulnerable young people in finding work, battling mental health issues or facing homelessness. In light of recent youth service cuts, we approached Birmingham-based street artist Foka Wolf to create a series of ‘Desperate measures’ spoof posters that directly confronted how outrageous it is that some young people may have to resort to such desperate measures to survive. The phone number on each poster led to a recorded message revealing that YPF was behind the campaign and detailing the support they provided.