The Gnome Experiment|短视频|广告营销案例【ADGuider广告指南】

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侏儒实验

案例简介：Kern & Sohn 想以全世界学校和实验室的精密秤闻名。因此，它进行了一个全球实验来证明一个鲜为人知的现象: 无论你走到哪里，重力都略有变化。Kern & Sohn 通过在世界各地的科学家中循环一个侏儒和一组天平来绘制这些波动。参与者只需记录侏儒的体重，然后送他上路。这个故事涉及 3.55亿个国家的 152 多人。有一个关于侏儒冒险的 TED 演讲。这个实验甚至是几个国家教学课程的一部分。

侏儒实验

案例简介：Kern & Sohn wanted to become famous for precision scales throughout the world’s schools and laboratories. So it carried out a global experiment to prove a little-known phenomenon: gravity varies slightly wherever you go. Kern & Sohn mapped these fluctuations by circulating a gnome and set of scales among scientists around the world. Participants simply recorded the gnome’s weight then sent him on his way. The story reached over 355 million people in 152 countries. There was a TED talk about the gnome’s adventure. The experiment is even part of the teaching curriculum in several countries.