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做一个救星-帮助你的孩子学习游泳
案例简介：由Boys + Girls创意机构制作的 60 秒广播广告采用了一个简单的短语，所有爱尔兰父母都习惯于每天听到这个短语，并赋予它新的含义。这个地方开始时很开心，一个小女孩在水里玩耍，大喊 “爸爸!爸爸!看着我!看着我!”她一遍又一遍地重复这句话，因为她遇到了更多的困难。她的哭声从快乐无忧无虑到绝望恐惧。 爱尔兰游泳赞助总监菲奥娜 · 惠兰 (Fiona Whelan) 评论道: “溺水是爱尔兰儿童意外死亡第2 最大原因。因此，在这个溺水预防周，我们呼吁所有爱尔兰人 # BeALifesaver。这个广播广告有望吸引人们的注意力，并向监护人表明，当他们在水里时，他们永远不应该把目光从孩子身上移开。" Boys + Girls的创意总监克里斯 · 克拉金 (Kris Clarkin) 表示，“这个广播节目旨在让听众聚焦无人监管游泳的危险。收音机是这种类型信息的强大媒介。我们希望它能在爱尔兰开始对话，并提醒父母和监护人监督水中儿童的重要性。"音频广告由男孩 + 女孩，爱尔兰为游泳爱尔兰，在类别: 公共利益，NGO创建。
做一个救星-帮助你的孩子学习游泳
案例简介：The 60-second radio ad, created by Boys+Girls creative agency, takes a simple phrase that all Irish parents are used to hearing on a daily basis, and imbues it with new meaning. The spot starts off happy with a little girl playing in the water and shouting “DADDY! DADDY! LOOK AT ME! LOOK AT ME!” She repeats this phrase over and over again, as she gets into more difficulty. Her cries go from happy and carefree to desperate and terrified. Fiona Whelan, Swim Ireland’s Director of Sponsorship, commented “Drowning is the 2nd biggest cause of accidental deaths for Irish children. So, this Drowning Prevention Week we are appealing to all Irish people to #BeALifesaver. This radio ad will hopefully grab people’s attention and will make it clear to guardians that they should never take their eyes off their children when they are in the water.” Kris Clarkin, Creative Director at Boys+Girls, said “This radio spot was designed to bring the dangers of swimming unsupervised into sharp focus for the listener. Radio is an incredibly powerful medium for this type of message. Our hope is that it starts a conversation in Ireland and acts as a reminder to parents and guardians of the importance of supervising children in the water.” Audio advertisement created by Boys + Girls, Ireland for Swim Ireland, within the category: Public Interest, NGO.
Be A Lifesaver - help your child Learn to Swim
案例简介：由Boys + Girls创意机构制作的 60 秒广播广告采用了一个简单的短语，所有爱尔兰父母都习惯于每天听到这个短语，并赋予它新的含义。这个地方开始时很开心，一个小女孩在水里玩耍，大喊 “爸爸!爸爸!看着我!看着我!”她一遍又一遍地重复这句话，因为她遇到了更多的困难。她的哭声从快乐无忧无虑到绝望恐惧。 爱尔兰游泳赞助总监菲奥娜 · 惠兰 (Fiona Whelan) 评论道: “溺水是爱尔兰儿童意外死亡第2 最大原因。因此，在这个溺水预防周，我们呼吁所有爱尔兰人 # BeALifesaver。这个广播广告有望吸引人们的注意力，并向监护人表明，当他们在水里时，他们永远不应该把目光从孩子身上移开。" Boys + Girls的创意总监克里斯 · 克拉金 (Kris Clarkin) 表示，“这个广播节目旨在让听众聚焦无人监管游泳的危险。收音机是这种类型信息的强大媒介。我们希望它能在爱尔兰开始对话，并提醒父母和监护人监督水中儿童的重要性。"音频广告由男孩 + 女孩，爱尔兰为游泳爱尔兰，在类别: 公共利益，NGO创建。
Be A Lifesaver - help your child Learn to Swim
案例简介：The 60-second radio ad, created by Boys+Girls creative agency, takes a simple phrase that all Irish parents are used to hearing on a daily basis, and imbues it with new meaning. The spot starts off happy with a little girl playing in the water and shouting “DADDY! DADDY! LOOK AT ME! LOOK AT ME!” She repeats this phrase over and over again, as she gets into more difficulty. Her cries go from happy and carefree to desperate and terrified. Fiona Whelan, Swim Ireland’s Director of Sponsorship, commented “Drowning is the 2nd biggest cause of accidental deaths for Irish children. So, this Drowning Prevention Week we are appealing to all Irish people to #BeALifesaver. This radio ad will hopefully grab people’s attention and will make it clear to guardians that they should never take their eyes off their children when they are in the water.” Kris Clarkin, Creative Director at Boys+Girls, said “This radio spot was designed to bring the dangers of swimming unsupervised into sharp focus for the listener. Radio is an incredibly powerful medium for this type of message. Our hope is that it starts a conversation in Ireland and acts as a reminder to parents and guardians of the importance of supervising children in the water.” Audio advertisement created by Boys + Girls, Ireland for Swim Ireland, within the category: Public Interest, NGO.
做一个救星-帮助你的孩子学习游泳
暂无简介
Be A Lifesaver - help your child Learn to Swim
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基本信息
- 广告品牌： Swim Ireland , Royal Life Saving Society
- 发布日期： 2020-06
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 音频 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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