Date - Make it count|海报/平面|广告营销案例【ADGuider广告指南】

日期-让它计数

案例简介：ScriptInEnglish (SFX: 在智能手机键盘上打字，然后是 WhatsApp 发送声音) (音乐: 忧郁的品牌音乐) ANNCR: 这是通过三个网络发送的 0.2MB 的数据。0.2 MB 的希望和期望。一条信息发送到城镇另一边的电话上。一个 WhatsApp 的表情符号，有 2 个叮当响的香槟杯和一个简单的问题 “周五想喝一杯”？32 秒前，一份显示两个蓝色刻度的邀请令人痛苦，但仍然没有回复。0.2MB，你现在会给任何东西收回，因为…… 你在想什么!？一条信息可能被发送给了她的朋友，他们现在用一系列哭泣的表情来回应。0.2MB 的… (SFX: 收到的消息声音会打断读者并切断音乐) ANNCR:… 救济和快乐。(音乐: 品牌音乐又开始了) 多亏了你能吃掉三个数据，这是为了将来发送更多的信息。三个。让它计数。 EntrySummary 三是一家电信公司，在爱尔兰拥有唯一的无限数据计划，在当地被称为 “所有你能吃的数据”。然而，许多爱尔兰人不理解数据让他们生活得更好的力量。WhatsApp 是一种基于网络的消息传递服务。两个蓝色蜱向发送者表示他们的消息已经被读取。简要解释 “日期” 需要单一数量的无形数据 (准确来说是 0.2mbs)，并戏剧性地描述了如何通过三个网络将其转化为 teveryone 可以理解的有意义的东西 -- 第一次约会。在数字时代，听众被带到邀请某人出去的情感过山车上 -- 发送 WhatsApp 信息的勇气，随之而来的遗憾，对羞辱的恐惧…… 谢天谢地, 在这个场合，成功的喜悦;所有这些都是为了展示一个晦涩而微不足道的数据是如何产生大量情感分量的。尽管你可以从三个数据中获取所有数据，但建立这样有意义的联系的机会是无穷无尽的。由你来 “让它数”。这首音乐是为三人的 “让它计数” 活动创作的，有助于加剧情感动荡，同时也将现场与活动的其余部分联系起来。

日期-让它计数

案例简介：ScriptInEnglish (SFX: typing on a smartphone keyboard followed by WhatsApp send sound) (MUSIC: Melancholic brand music) ANNCR: This is 0.2MB’s of data sent across the Three network. 0.2 MB’s of hope and expectation. A message sent out into the ether to a phone somewhere on the other side of town. A WhatsApp with an emoji of 2 clinking Champagne glasses and a simple question ‘Fancy a drink on Friday? An invitation that displayed two blue ticks an agonizing 32 seconds ago, but still no reply. 0.2MB’s that you would give anything to take back right now because…what were you thinking!?A message that’s probably been sent on to her friends, who are now responding with a flurry of cry laughing emoji’s. 0.2MB’s of … (SFX: Message received sound interrupts reader and cuts off music) ANNCR: …relief and joy. (MUSIC: brand music begins again) And thanks to All You Can Eat Data from Three, this is to many more messages sent in the future. Three. Make it count. EntrySummary Three is a telecoms company with the only unlimited data plan in Ireland, which is known locally as ‘All You Can Eat Data’. However, a lot of Irish people don’t understand the power of data to make their lives better. WhatsApp is a web based messaging service. Two blue ticks indicates that to the sender that their message has been read. BriefExplanation ‘Date’ takes a single amount of intangible data (0.2mbs to be exact) and dramatically describes how it can be transformed, through the Three network, into something meaningful tha teveryone can understand – a first date. The listener is brought on the emotional rollercoaster of asking someone out in the digital age – the courage to send the WhatsApp message, the regret that instantly follows, the fear of humiliation…and thankfully, on this occasion, the joy of success; all to demonstrate how an obscure and insignificant amount of data can have a lot of emotional weight. And with All You Can Eat Data from Three, the opportunities to make meaningful connections like these are endless. It’s up to you to ‘Make it count’. The music, composed for Three’s ‘Make it count’ campaign, helps to heighten the emotional turmoil, while also linking the spot with the rest of the campaign.