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Metall 检测到
案例简介：来自俄罗斯的两个关于艾滋病毒预防的地方。来自一个对同性恋和双性恋男人没有宽容的国家。这项运动始于同性恋社区的意识。显而易见的信息是保护自己，使用避孕套。或者正如竞选口号所说: “信任和穿。“ 但是很快这些视频在几个俄罗斯大网站上疯传，比如 sostav.ru 、 adme.ru 和社交网络。来自社交广告实验室的 Georgy 告诉我，不容忍成为大多数文章和网上反应的主题。社会文化因素，如耻辱、歧视和同性恋恐惧症，使年轻人远离同性恋或双性恋男性的自我认同。因此，他们拒绝参与预防项目。因此，一场针对有限目标群体的运动获得了全新的受众。乔治说他很高兴发生了这件事。打击仇视同性恋是第一个也是最重要的一步。这项运动是为拉斯基发起的，这是俄罗斯最雄心勃勃的艾滋病预防项目。
Metall 检测到
案例简介：Two spots from Russia about HIV prevention. From a country where is no tolerance towards gay and bisexual men.The campaign started as awareness within the gay community. The obvious message is protect yourself, use a condom. Or as the campaign tagline says: “Trust and Wear.”But soon the videos went viral on several big Russian websites like sostav.ru, adme.ru and social networks. Georgy from the Laboratory for Social Advertising told me that intolerance became the subject in most articles and reaction online.The social cultural factors such as stigma, discrimination and homophobia keep young people away from self-identification as homosexual or bisexual men. In consequence, they refuse to participate in prevention programs.So a campaign which was meant for a limited target group gets a whole new audience. Georgy says he is glad it happened. Fighting homophobia is the first and most important step.The campaign is made for LaSky, the most ambitious project for HIV prevention in Russia.
Metall Detected
案例简介：来自俄罗斯的两个关于艾滋病毒预防的地方。来自一个对同性恋和双性恋男人没有宽容的国家。这项运动始于同性恋社区的意识。显而易见的信息是保护自己，使用避孕套。或者正如竞选口号所说: “信任和穿。“ 但是很快这些视频在几个俄罗斯大网站上疯传，比如 sostav.ru 、 adme.ru 和社交网络。来自社交广告实验室的 Georgy 告诉我，不容忍成为大多数文章和网上反应的主题。社会文化因素，如耻辱、歧视和同性恋恐惧症，使年轻人远离同性恋或双性恋男性的自我认同。因此，他们拒绝参与预防项目。因此，一场针对有限目标群体的运动获得了全新的受众。乔治说他很高兴发生了这件事。打击仇视同性恋是第一个也是最重要的一步。这项运动是为拉斯基发起的，这是俄罗斯最雄心勃勃的艾滋病预防项目。
Metall Detected
案例简介：Two spots from Russia about HIV prevention. From a country where is no tolerance towards gay and bisexual men.The campaign started as awareness within the gay community. The obvious message is protect yourself, use a condom. Or as the campaign tagline says: “Trust and Wear.”But soon the videos went viral on several big Russian websites like sostav.ru, adme.ru and social networks. Georgy from the Laboratory for Social Advertising told me that intolerance became the subject in most articles and reaction online.The social cultural factors such as stigma, discrimination and homophobia keep young people away from self-identification as homosexual or bisexual men. In consequence, they refuse to participate in prevention programs.So a campaign which was meant for a limited target group gets a whole new audience. Georgy says he is glad it happened. Fighting homophobia is the first and most important step.The campaign is made for LaSky, the most ambitious project for HIV prevention in Russia.
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基本信息
- 广告战役： #Trust the Condom#
- 广告品牌： FOCUS-MEDIA Public Health and Social Development Foundation
- 发布日期： 2011-02-01
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 俄语
- 媒介平台： 网络
- 获得奖项：
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