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绿色和平: 奥美和马赫新加坡拯救北极
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绿色和平: 奥美和马赫新加坡拯救北极
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Greenpeace: Save The Arctic by Ogilvy & Maher Singapore
案例简介:
Greenpeace: Save The Arctic by Ogilvy & Maher Singapore
案例简介:
绿色和平: 奥美和马赫新加坡拯救北极
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Greenpeace: Save The Arctic by Ogilvy & Maher Singapore
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Ogilvy & Maher together with Greenpeace Australia created an interactive installation in Sydney to raise awareness and drum up public support to fight climate change.The installation shows a polar bear perched on top of a slowly melting iceberg with a message inviting viewers to commit to supporting the fight against climate change via a donation or signing a petition as part of Greenpeace’s Save The Arctic imitative.The drips of the iceberg will slowly erode the polar bear’s home until a viewer interacts with the display. The drips then would slow down and freeze in mid-air before flowing against gravity back into the iceberg, with the effect getting stronger as more people get involved.CreditsChief Creative Officer: Eugene CheongExecutive Creative Director: Melvyn LimCreative Director: Xander LeeSenior Copywriter: Augustus Sung
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