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航空虚拟现实
案例简介：执行 “航空虚拟现实” 是一个三分钟半的房间规模的经验，旨在粉碎南瓜的威廉 · 帕特里克 · 科根的单曲，“航空。 “独特的内容不仅被设计成一种完全沉浸式和参与性的虚拟现实体验，而且 2D 视频是在虚拟现实体验中使用来自 Unity 的新软件工具 Cinemachine 拍摄的。在 3D 虚拟现实世界中拍摄的 2D 视频是由旧金山艺术家和电影制作人丹尼 · 比特曼用谷歌的倾斜画笔和方块想象出来的，并由维亚康姆和 Isobar 联合团队带来。通过在微软的混合现实捕捉工作室伊索巴、维亚康姆拍摄科根在体积视频中的三分钟半表现, bittman 能够将 Corgan 放在 Bittman 的世界中，并使用 Unity 将观众带到这个世界中。 在混合现实捕捉工作室，我们使用 106 摄像机在舞台上拍摄了表演，然后使用计算机视觉算法创建了视图中所有物体的纹理化 3D 表面。我们进一步处理了所得的全息视频，以提供随时间变化的网格的一些一致性，并压缩它以更容易传输和观看。然后，该团队通过合作、审查设计和讨论互动，在虚拟现实体验中工作。这两次经历是在一年的时间里创造的。2017年11月，2D 视频发布，恰逢分享虚拟现实体验预览的活动。它也在 Business Insider 的点火 2017 会议和丹俱乐部的 CES 2018 上预览。《航空虚拟现实》的全球首映式于 3 月在 SXSW 的虚拟电影院举行，将于今年晚些时候向公众开放。“航空虚拟现实” 被描述为市场上体积视频捕获和回放的最高质量表现。 活动描述 作为《粉碎南瓜》的主唱，比利 · 科根在 1996年赢得了七项 MTV 音乐录影带大奖。他一直对音乐的视觉方面很感兴趣，从专辑封面到肖像，再到舞台布景和音乐视频。当我们在 2016年底第一次见到科根时，虚拟现实激起了他的好奇心。他对使用新媒体与粉丝联系并以前所未有的方式捕捉表演的兴趣激发了他的兴趣。 当他开始创作他的第一张个人专辑时，我们与联合导演罗布 · 鲁弗勒、大卫 · 刘和维亚康姆合作，开始用 “航空、 “通过他在钢琴上的近距离和个人表演，三分钟 45 秒的旅程到达了科根世界的中心。
航空虚拟现实
案例简介：Execution “Aeronaut VR” is a three-and-a-half-minute room-scale experience designed for Smashing Pumpkins’ William Patrick Corgan’s single, “Aeronaut.” The unique content was not only designed as a fully immersive and participatory VR experience, but a 2D video was filmed within the VR experience using Cinemachine, a new software tool from Unity. The 2D video filmed inside the 3D VR world was imagined by San Francisco artist and filmmaker Danny Bittman using Tilt Brush and Blocks from Google, and brought to life by the joint Viacom and Isobar team. By capturing Corgan’s three-and-a-half-minute performance in volumetric video at Microsoft’s Mixed Reality Capture Studios, Isobar, Viacom, and Bittman were able to place Corgan inside of Bittman’s world, and use Unity to take viewers inside that world as well. At the Mixed Reality Capture Studios, we filmed the performance on a stage using 106 cameras, then used computer vision algorithms to create textured 3D surfaces of everything in view. We further processed the resulting holographic video to provide some consistency in the meshes over time as well as compressing it for easier transmission and viewing. The team then worked inside of the VR experience by collaborating, reviewing designs, and discussing interactions. The two experiences were created over the course of a year. In November 2017, the 2D video was launched, coinciding with an event that shared a preview of the VR experience. It was also previewed at Business Insider’s Ignition 2017 Conference and at CES 2018 in the DAN Clubhouse. The world premiere of “Aeronaut VR” took place in March, at SXSW's Virtual Cinema and will be available to the public later this year. “Aeronaut VR” been described as the highest quality representation of volumetric video capture and playback in the marketplace. Campaign Description As the lead singer in the Smashing Pumpkins, Billy Corgan won seven MTV Video Music Awards in 1996. He had always been intrigued by the visual side of music from album covers to iconography to stage sets and music videos. Virtual reality had sparked Corgan’s curiosity when we first met with him at the end of 2016. He was fueled by an interest in using the new medium to connect with his fans and capture performances in ways that had never been done before. As he began work on his first solo album, we partnered with co-directors Rob Ruffler and David Liu and Viacom to begin to make Corgan’s vision a reality with “Aeronaut,” a three-minute-and forty-five-second journey to the center of Corgan’s world via an up-close and personal performance by him at the piano.
Aeronaut VR
案例简介：执行 “航空虚拟现实” 是一个三分钟半的房间规模的经验，旨在粉碎南瓜的威廉 · 帕特里克 · 科根的单曲，“航空。 “独特的内容不仅被设计成一种完全沉浸式和参与性的虚拟现实体验，而且 2D 视频是在虚拟现实体验中使用来自 Unity 的新软件工具 Cinemachine 拍摄的。在 3D 虚拟现实世界中拍摄的 2D 视频是由旧金山艺术家和电影制作人丹尼 · 比特曼用谷歌的倾斜画笔和方块想象出来的，并由维亚康姆和 Isobar 联合团队带来。通过在微软的混合现实捕捉工作室伊索巴、维亚康姆拍摄科根在体积视频中的三分钟半表现, bittman 能够将 Corgan 放在 Bittman 的世界中，并使用 Unity 将观众带到这个世界中。 在混合现实捕捉工作室，我们使用 106 摄像机在舞台上拍摄了表演，然后使用计算机视觉算法创建了视图中所有物体的纹理化 3D 表面。我们进一步处理了所得的全息视频，以提供随时间变化的网格的一些一致性，并压缩它以更容易传输和观看。然后，该团队通过合作、审查设计和讨论互动，在虚拟现实体验中工作。这两次经历是在一年的时间里创造的。2017年11月，2D 视频发布，恰逢分享虚拟现实体验预览的活动。它也在 Business Insider 的点火 2017 会议和丹俱乐部的 CES 2018 上预览。《航空虚拟现实》的全球首映式于 3 月在 SXSW 的虚拟电影院举行，将于今年晚些时候向公众开放。“航空虚拟现实” 被描述为市场上体积视频捕获和回放的最高质量表现。 活动描述 作为《粉碎南瓜》的主唱，比利 · 科根在 1996年赢得了七项 MTV 音乐录影带大奖。他一直对音乐的视觉方面很感兴趣，从专辑封面到肖像，再到舞台布景和音乐视频。当我们在 2016年底第一次见到科根时，虚拟现实激起了他的好奇心。他对使用新媒体与粉丝联系并以前所未有的方式捕捉表演的兴趣激发了他的兴趣。 当他开始创作他的第一张个人专辑时，我们与联合导演罗布 · 鲁弗勒、大卫 · 刘和维亚康姆合作，开始用 “航空、 “通过他在钢琴上的近距离和个人表演，三分钟 45 秒的旅程到达了科根世界的中心。
Aeronaut VR
案例简介：Execution “Aeronaut VR” is a three-and-a-half-minute room-scale experience designed for Smashing Pumpkins’ William Patrick Corgan’s single, “Aeronaut.” The unique content was not only designed as a fully immersive and participatory VR experience, but a 2D video was filmed within the VR experience using Cinemachine, a new software tool from Unity. The 2D video filmed inside the 3D VR world was imagined by San Francisco artist and filmmaker Danny Bittman using Tilt Brush and Blocks from Google, and brought to life by the joint Viacom and Isobar team. By capturing Corgan’s three-and-a-half-minute performance in volumetric video at Microsoft’s Mixed Reality Capture Studios, Isobar, Viacom, and Bittman were able to place Corgan inside of Bittman’s world, and use Unity to take viewers inside that world as well. At the Mixed Reality Capture Studios, we filmed the performance on a stage using 106 cameras, then used computer vision algorithms to create textured 3D surfaces of everything in view. We further processed the resulting holographic video to provide some consistency in the meshes over time as well as compressing it for easier transmission and viewing. The team then worked inside of the VR experience by collaborating, reviewing designs, and discussing interactions. The two experiences were created over the course of a year. In November 2017, the 2D video was launched, coinciding with an event that shared a preview of the VR experience. It was also previewed at Business Insider’s Ignition 2017 Conference and at CES 2018 in the DAN Clubhouse. The world premiere of “Aeronaut VR” took place in March, at SXSW's Virtual Cinema and will be available to the public later this year. “Aeronaut VR” been described as the highest quality representation of volumetric video capture and playback in the marketplace. Campaign Description As the lead singer in the Smashing Pumpkins, Billy Corgan won seven MTV Video Music Awards in 1996. He had always been intrigued by the visual side of music from album covers to iconography to stage sets and music videos. Virtual reality had sparked Corgan’s curiosity when we first met with him at the end of 2016. He was fueled by an interest in using the new medium to connect with his fans and capture performances in ways that had never been done before. As he began work on his first solo album, we partnered with co-directors Rob Ruffler and David Liu and Viacom to begin to make Corgan’s vision a reality with “Aeronaut,” a three-minute-and forty-five-second journey to the center of Corgan’s world via an up-close and personal performance by him at the piano.
航空虚拟现实
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Aeronaut VR
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基本信息
- 广告战役： #William Patrick Corgan-网络-2bd3#
- 广告品牌： William Patrick Corgan
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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