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KAIZERVIRUS
案例简介：简要解释 为了推出和推广凯泽乐队管弦乐队的最新唱片《 Violeta Violeta Vol.3 》，我们像病毒一样设计了这张专辑。通过一个 Android/iPhone 应用程序，我们在正式发布前一个月以病毒的形式发布了歌曲。为了获得你必须被感染的歌曲。使用 GPS 技术，当你的手机靠近携带病毒的人时，你的手机会自动被感染。 当足够多的粉丝感染了病毒，这些歌曲就可以通过流媒体和 iTunes 获得。这给了粉丝们第一个收听新曲目的机会，也给了他们决定专辑何时移交给电台、媒体和公众的权力。帮助凯泽达到比以往更大的观众。 该应用程序为您提供了可用病毒的完整概述、其他运营商的地图和解锁内容的音乐播放器。你也可以追捕没有被感染的人，以获得更多的积分，从而带你去一个秘密地点的发行音乐会。 请观看案例电影，全面展示应用程序和不同的活动。
KAIZERVIRUS
案例简介：Brief Explanation To launch and promote the band Kaizers Orchestras latest record, Violeta Violeta Vol.3, we designed the album like a virus. Through an Android/iPhone application we released songs one month before the official release in the form of viruses. To get access to the songs you had to get infected. Using GPS-technology, your phone would automatically get infected when moving close enough to someone who was carrying a virus. When enough fans were infected with a virus, the songs became available through streaming and iTunes. This gave fans the opportunity to be the first to listen to a new tracks and the power of deciding when the album itself would be handed over to radio, media and the public in general. Helping Kaizers reaching a bigger audience than ever. The app gave you a full overview of available viruses, a map of other carriers and a music player for unlocked content. You could also hunt down people that weren't infected to earn more points that could take you to a release concert at a secret location. Please watch the case movie for a full presentation of the app and the different activities.
KAIZERVIRUS
案例简介：简要解释 为了推出和推广凯泽乐队管弦乐队的最新唱片《 Violeta Violeta Vol.3 》，我们像病毒一样设计了这张专辑。通过一个 Android/iPhone 应用程序，我们在正式发布前一个月以病毒的形式发布了歌曲。为了获得你必须被感染的歌曲。使用 GPS 技术，当你的手机靠近携带病毒的人时，你的手机会自动被感染。 当足够多的粉丝感染了病毒，这些歌曲就可以通过流媒体和 iTunes 获得。这给了粉丝们第一个收听新曲目的机会，也给了他们决定专辑何时移交给电台、媒体和公众的权力。帮助凯泽达到比以往更大的观众。 该应用程序为您提供了可用病毒的完整概述、其他运营商的地图和解锁内容的音乐播放器。你也可以追捕没有被感染的人，以获得更多的积分，从而带你去一个秘密地点的发行音乐会。 请观看案例电影，全面展示应用程序和不同的活动。
KAIZERVIRUS
案例简介：Brief Explanation To launch and promote the band Kaizers Orchestras latest record, Violeta Violeta Vol.3, we designed the album like a virus. Through an Android/iPhone application we released songs one month before the official release in the form of viruses. To get access to the songs you had to get infected. Using GPS-technology, your phone would automatically get infected when moving close enough to someone who was carrying a virus. When enough fans were infected with a virus, the songs became available through streaming and iTunes. This gave fans the opportunity to be the first to listen to a new tracks and the power of deciding when the album itself would be handed over to radio, media and the public in general. Helping Kaizers reaching a bigger audience than ever. The app gave you a full overview of available viruses, a map of other carriers and a music player for unlocked content. You could also hunt down people that weren't infected to earn more points that could take you to a release concert at a secret location. Please watch the case movie for a full presentation of the app and the different activities.
KAIZERVIRUS
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KAIZERVIRUS
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基本信息
- 广告战役： #Kaizers Orchestra-网络-a272#
- 广告品牌： Kaizers Orchestra
- 发布日期： 2000
- 行业领域： 影音娱乐 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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