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哪里 # LoveRules实时地图
案例简介：谈到爱情，菲律宾社会仍然有先入为主的 “条款和条件”。正因为如此，恐惧和怀疑的文化仍然存在 -- 人们，尤其是那些处于非常规关系的人，发现很难公开表达爱。通常，在这些社会规则到位的情况下，窥探，判断的眼睛会遇到一种简单的爱的触摸，爱真的会统治吗？作为亲密和接受的催化剂，closeup希望鼓励人们通过采取行动来克服判断。爱情统治着我们让它的地方。closeup创建了 “爱在哪里规则实时地图”，该活动的重点是寻找，识别和扩大非规范性夫妇的安全空间，以毫无恐惧或怀疑地公开表达爱。通过使用从夫妇那里收集的数据，我们能够在一天内识别出274的安全空间，并通过简单地访问在微型网站上找到的在线实时地图，将其提供给每对需要它的夫妇。它还与受众了解并喜欢的相关有影响力的夫妇合作，以帮助进一步推动这一努力，并让更多的人合作并分享他们的故事和安全空间。菲律宾穆伦洛集团为特写制作的数字广告，类别包括: 美容、健康。
哪里 # LoveRules实时地图
案例简介：When it comes to love, Philippine society still has preconceived ‘terms and conditions.’ Because of this, a culture of fear and doubt still exists—people, especially those in unconventional relationships, find it difficult to express love publicly. Oftentimes, a simple loving touch is met with prying, judging eyes, With these societal rules in place, does love really rule? Being the catalyst for closeness and acceptance, closeup wanted to encourage people to overcome judgment by making a move. Love rules where we let it. closeup created the Where Love Rules Live Map, a campaign that centered on finding, identifying, and amplifying safe spaces for non-normative couples to express love publicly, without fear or doubt. By using the data gathered from couples, we were able to identify 274 safe spaces in one day, and made this available to every couple who needed it by simply visiting an online live map found on a microsite. It also partnered with relevant influencer couples its audiences know and like to help further push the effort and to get more people to collaborate and share their stories and safe spaces. Digital advertisement created by MullenLowe Group, Philippines for Closeup, within the categories: Beauty, Health.
Where #LoveRules Live Map
案例简介：谈到爱情，菲律宾社会仍然有先入为主的 “条款和条件”。正因为如此，恐惧和怀疑的文化仍然存在 -- 人们，尤其是那些处于非常规关系的人，发现很难公开表达爱。通常，在这些社会规则到位的情况下，窥探，判断的眼睛会遇到一种简单的爱的触摸，爱真的会统治吗？作为亲密和接受的催化剂，closeup希望鼓励人们通过采取行动来克服判断。爱情统治着我们让它的地方。closeup创建了 “爱在哪里规则实时地图”，该活动的重点是寻找，识别和扩大非规范性夫妇的安全空间，以毫无恐惧或怀疑地公开表达爱。通过使用从夫妇那里收集的数据，我们能够在一天内识别出274的安全空间，并通过简单地访问在微型网站上找到的在线实时地图，将其提供给每对需要它的夫妇。它还与受众了解并喜欢的相关有影响力的夫妇合作，以帮助进一步推动这一努力，并让更多的人合作并分享他们的故事和安全空间。菲律宾穆伦洛集团为特写制作的数字广告，类别包括: 美容、健康。
Where #LoveRules Live Map
案例简介：When it comes to love, Philippine society still has preconceived ‘terms and conditions.’ Because of this, a culture of fear and doubt still exists—people, especially those in unconventional relationships, find it difficult to express love publicly. Oftentimes, a simple loving touch is met with prying, judging eyes, With these societal rules in place, does love really rule? Being the catalyst for closeness and acceptance, closeup wanted to encourage people to overcome judgment by making a move. Love rules where we let it. closeup created the Where Love Rules Live Map, a campaign that centered on finding, identifying, and amplifying safe spaces for non-normative couples to express love publicly, without fear or doubt. By using the data gathered from couples, we were able to identify 274 safe spaces in one day, and made this available to every couple who needed it by simply visiting an online live map found on a microsite. It also partnered with relevant influencer couples its audiences know and like to help further push the effort and to get more people to collaborate and share their stories and safe spaces. Digital advertisement created by MullenLowe Group, Philippines for Closeup, within the categories: Beauty, Health.
哪里 # LoveRules实时地图
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Where #LoveRules Live Map
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