National Citizen Service (NCS) and Karmarama have launched ‘No We Can’ - their inaugural campaign featuring a new brand identity and multi-channel activation co-created with teens, encouraging them to declare what they are passionate about in 2019.NCS aims to incite independence in young people by turning a lifetime of being told they’re too young, into a collective voice that tells the world what they can achieve. Backed up by the insight that young people feel their opinions are not respected or listened to, NCS and Karmarama worked together to develop a new visual identity and brand platform co-created with teens, ensuring the primary audience was at the heart of the creative development.The multi-channel campaign launches from 18 October and includes a provocative OOH campaign featuring flyposters using real social media posts articulating the extent of the ‘No’s’ and the negative preconceptions youth face from wider society.CreditsProject Name: NCS No We CanClient Name: Miriam Jordan Keane, Chief Sales & Marketing Officer; AdamBoita, Director of Brand MarketingCreative Agency: KarmaramaChief Creative Officer: Nik StudzinskiExecutive Creative Director: Adam KeanManaging Director: James Denton-ClarkExecutive Strategy Director: Will HodgeCreative team: Meigan Brown, Tobias OwenHead of Design: Simon WakemanDeputy Head of Design: Josh LoweDesigner: Ryan HamiltonPlanner (Creative Agency): Rachael QuarmbyAgency Producer: Victoria Dashwood-QuickProduction Assistant: Georgia MiddletonAgency Creative Producer: Cydney ChadwickBusiness Lead: Eilidh McGregorAccount Managers: Joe Parker, Sophie KrugerProduction Company credits:Production Company: Riff Raff FilmsDirector: Finn KeenanProducer: Jess WrethamProduction Manager: Anya DefriesDirector of Photography: Joe CookProduction Designer: Chris Williams1st AD: Chris KellyOffline Editor: Dan Sherwen @ Final CutVFX Post House: nineteentwentyPost producers: Emma Shuter & Polly Roberts2D Supervisor: Chrys Aldryd2D Nuke: Alex Kennedy, Nicole Palucsis, Jamie Stitson, Ellie RisdonColourist: Kai Van BeersAFX: Henrik Sikstrom, Sandra CluaSound Design: Mark Hellaby @ 750 MPHMusic Company: Mike NewportCasting Director: Anna Kennedy