25M2 Syria|短视频|广告营销案例【ADGuider广告指南】

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25M2 叙利亚

案例简介：简要解释叙利亚 25平方米是宜家不寻常的公寓。作为拉纳和她在大马士革的 9 口之家的真实家园的复制品，我们希望人们看到生活在战区的真实情况。以及他们为什么要向红十字会捐款。标志性的海报和价格标签讲述了人们如何生活在叙利亚内战的交火中。最重要的是: 在每一个小标签上，我们都让你知道你能提供什么帮助!为了向不止仓库访客传达我们的信息，我们拍摄了 25平方米叙利亚和人们的反应。新闻频道和博客与各大洲数百万观众分享了它。现在，我们正在创建一个宜家模板，这样这个家也可以在其他国家重建。帮助更多急需援助的人。

25M2 叙利亚

案例简介：BriefExplanation 25m2 of Syria was an unusual apartment at IKEA.Built as a replica of the real home of Rana and her family of 9 in Damascus, we wanted people to see how it really is to live in a war zone. And why they should donate to the Red Cross. The iconic posters and price tags told the story of how people live - caught in the crossfire of Syria’s civil war. And most importantly: On every little tag we let you know how you can help!To get our message out to more than the warehouse visitors, we filmed 25m2 Syria and people’s reactions. News channels and blogs shared it with millions of viewers on every continent. And now, we are creating an IKEA-template, so the home can be rebuilt in other countries too. And help even more people in desperate need of aid.