Tummyfish|短视频,APP|广告营销案例【ADGuider广告指南】

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Tummyfish

案例简介：孩子们喜欢含糖饮料，但认为水很无聊。结果，每 4 个孩子中就有一个患有健康问题，因为他们经常脱水。因此，为了帮助孩子们过上更快乐和更健康的生活，我们创造了 Tummyfish，一个住在儿童肚子里的可爱的小朋友，他们需要每天喝大量的水来照顾。我们制作了一本色彩缤纷的故事书，讲述了第一只 Tummyfish 的故事，以及她如何逃离可怕的海洋，在一个小男孩被一杯水意外喝醉后在肚子里寻求庇护。这本书支持一个应用程序，允许父母用一个简单的相机技巧向孩子们介绍他们自己的 Tummyfish。改善饮酒习惯的孩子被奖励为他们的 Tummyfish 提供可解锁的玩具和迷你游戏，而父母能够鼓励他们的孩子进步，并通过日常提醒和统计数据监控积极的行为变化。

Tummyfish

案例简介：Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colorful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behavior change with daily reminders and statistics.