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案例简介：
案例简介：
United For Healthier Kids: Tummyfish
案例简介：
United For Healthier Kids: Tummyfish
案例简介：
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United For Healthier Kids: Tummyfish
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基本信息
- 广告品牌： United for Healthier Kids
- 发布日期： 2016-12
- 行业领域： 个人护理 , 日用品/母婴
- 媒体类别： 短视频 , APP
- 广告语言： 阿拉伯语
- 媒介平台： 网络
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案例详情
Download the free Tummyfish app: https://goo.gl/mJFkbt Kids love sugary drinks, but think water is boring. As a result, 1 in 4 kids suffer from health issues as they're often dehydrated. So in order to help kids live happier and healthier lives we created Tummyfish, a cute little friend that lives in children's tummies, which they need to care for by drinking plenty of water every day. We produced a colorful storybook telling the tale of the first Tummyfish and how she fled scary seas, seeking refuge in a little boy's tummy after being accidentally drunk in a glass of water. The book supported an app which allowed parents to introduce kids to their very own Tummyfish with a simple camera trick. Kids who improved their drinking habits were rewarded with unlockable toys and mini-games for their Tummyfish, while parents were able to encourage their kids' progress and monitor positive behavior change with daily reminders and statistics.
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