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火箭人
案例简介:项目的基本描述: 为了发射 V 的新能源火箭袖珍火箭,我们使用了一个 800 马力的氢动力火箭包到奥克兰的天空塔。圆锥特技的大胆性质在许多博客网站和在线媒体上爆发,国家电视台在 6点的新闻公报中报道了这一特技。它成为新西兰广告史上 “参与” 和 “谈话能力” 的收视率最高的电视广告,以科尔马 · 布伦顿为例。它帮助将 “v” 总销售额提高了 15%,并成为第一家在加油站和便利店销售超过可口可乐的饮料。
火箭人
案例简介:Basic description of the project: To launch V’s new energy shot, Pocket Rocket, we used a hydrogen powered, 800 horsepower rocket pack to cone Auckland’s Sky Tower.The audacious nature of the coning stunt saw it explode on numerous blog sites, online media and it was picked up by national television in their six o’clock news bulletins. It became the highest rated TV campaign for ‘engagement’ and ‘talk ability’ in the history of New Zealand advertising as measured by Colmar Brunton.It helped lift total ‘V’ sales by 15% and become the first beverage to outsell coke in service stations and convenience stores.
Rocket Man
案例简介:项目的基本描述: 为了发射 V 的新能源火箭袖珍火箭,我们使用了一个 800 马力的氢动力火箭包到奥克兰的天空塔。圆锥特技的大胆性质在许多博客网站和在线媒体上爆发,国家电视台在 6点的新闻公报中报道了这一特技。它成为新西兰广告史上 “参与” 和 “谈话能力” 的收视率最高的电视广告,以科尔马 · 布伦顿为例。它帮助将 “v” 总销售额提高了 15%,并成为第一家在加油站和便利店销售超过可口可乐的饮料。
Rocket Man
案例简介:Basic description of the project: To launch V’s new energy shot, Pocket Rocket, we used a hydrogen powered, 800 horsepower rocket pack to cone Auckland’s Sky Tower.The audacious nature of the coning stunt saw it explode on numerous blog sites, online media and it was picked up by national television in their six o’clock news bulletins. It became the highest rated TV campaign for ‘engagement’ and ‘talk ability’ in the history of New Zealand advertising as measured by Colmar Brunton.It helped lift total ‘V’ sales by 15% and become the first beverage to outsell coke in service stations and convenience stores.
火箭人
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Rocket Man
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