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十三值得为之奋斗
案例简介：随着国会对公共广播公司在新的预算中取消资金一事大声疾呼，美国收视率最高的公共电视台十三号发起了一场运动引起热情的纽约观众的愤怒，2) 激发贡献，3)鼓励用户告诉他们的当地代表游说反对即将到来的削减。这是一种呼吁军备的方法，超越了众所周知的公共电视的筹款呼吁。
十三值得为之奋斗
案例简介：With Congress making noise about defunding the Corporation for Public Broadcasting in its new budget, THIRTEEN, the nation’s most- watched public television station, launched a campaign to 1) raise the ire of its passionate New York viewers, 2) inspire contributions, and 3) encourage subscribers to tell their local representatives to lobby against the impending cuts. This is a call-to-arms approach that transcends the well-bred fundraising appeals Public Television is known for.
Thirteen is worth fighting for
案例简介：随着国会对公共广播公司在新的预算中取消资金一事大声疾呼，美国收视率最高的公共电视台十三号发起了一场运动引起热情的纽约观众的愤怒，2) 激发贡献，3)鼓励用户告诉他们的当地代表游说反对即将到来的削减。这是一种呼吁军备的方法，超越了众所周知的公共电视的筹款呼吁。
Thirteen is worth fighting for
案例简介：With Congress making noise about defunding the Corporation for Public Broadcasting in its new budget, THIRTEEN, the nation’s most- watched public television station, launched a campaign to 1) raise the ire of its passionate New York viewers, 2) inspire contributions, and 3) encourage subscribers to tell their local representatives to lobby against the impending cuts. This is a call-to-arms approach that transcends the well-bred fundraising appeals Public Television is known for.
十三值得为之奋斗
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Thirteen is worth fighting for
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基本信息
- 广告战役： #Thirteen is worth fighting for#
- 广告品牌： PBS Thirteen
- 发布日期： 2016-12-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 户外
- 广告语言： 英语
- 媒介平台： 网络
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