Southpaw are pleased to present the new brand design for Charlie Wells Triple Hopped IPA – the second product launch from Charles Wells Brewery’s new range of contemporary beers.The creative communications agency has extended the branding of the first, innovative range of Charlie Wells beers under their compelling brand proposition, which celebrates the spirited pioneers character and preserves the heritage of the brand, through immersive stories about Charlie’s adventures.Charlie Wells Triple Hopped IPA is the second instalment of Charlie’s adventure, telling the story of his adventures at sea.Southpaw have captured this second chapter through a range of different assets, namely, beer bottles, carriers, story books, coasters and t-shirts. All products show the strong links back to Charlie’s experience and travels.CreditsCreative Director: Craig RoderickArt Director: Kamran AkramCopywriter: Ethan LottPhotographer: Kamran AkramAdditional Credits: Jo Cornford, Account Director, Blaise Bickerton-Leman, Project Manager, Katie Salt, Senior Account Manager.