The 'Love Your Shower' homeowner advertising campaign is designed to raise awareness of the Glow-worm brand and drive homeowner demand for its Club Energy installers. This spot, produced in support of the campaign, shows regular shower owners enduring their morning soak, before contrasting their mercurial temperature control and dodgy water pressure - with the stress free showering available to owners of Glow-worm products.To support the social media campaign, Glow-worm has launched its first dedicated Facebook page for homeowners to drive engagement in the brand and its products. This content will be aimed at a consumer audience encouraging people to 'Love Your Shower' with a Glow-worm boiler and smartphone app control.Glow-worm want the campaign to showcase the quality of their products and promote the business' recent innovations such as the Energy boiler range becoming Quiet Mark accredited. The campaign will also allow Glow-worm to showcase their commitment to their loyal Club Energy installers.CreditsAlice Woolley - UK Marketing Manager - Vaillant Group