CDSL IPF is India’s leading securities depository that empowers investors by promoting financial literacy and security in investments. Many people, especially in Tier II and Tier III cities in India, are drawn to the idea of quick money, making them susceptible to scams. As fraudulent schemes increase, it’s important for all of us to be vigilant and knowledgeable. To address this rising issue, CDSL IPF launched the 'Slam The Scams' campaign during World Investor Week organized under the aegis of IOSCO and SEBI. The initiative aimed to raise awareness around different scams and how an investor can protect themselves. The campaign features a catchy rap song that educates people on staying safe from scams, blending education with music. The rap features 5 regional languages, including Hindi, Marathi, Tamil, Bengali and Punjabi, ensuring the campaign reaches a broader audience through regional communication. Moreover, to ensure widespread engagement and education, the campaign employed innovative tools and activities: Digital Activities: AR Filter: An interactive Augmented Reality filter where users can dodge scams like fake stock tips and phishing attempts, educating while entertaining. Audio Stories: A series of seven Hindi audio episodes on audio streaming platforms like Spotify focused on fraud detection and scam alerts, making scam awareness relatable and memorable. Offline Activities: Sand Art Installation: Sand artist Sudarshan Pattnaik, created a sand art at Puri Beach, Odisha, raising awareness about investment scams. Cyclothons: Cyclothons were organized in various cities combining fitness with financial awareness. A multi-channel social media strategy was launched to expand the campaign’s reach. Contests and interactive activities on Facebook, Instagram, and Twitter boosted engagement, including: AR filter contest: Users participated in the AR game, guiding the investor character through scam-related obstacles, with daily winners boosting excitement and participation. Quiz contest: Focused on educating participants about financial scams, these quizzes increased awareness while sparking discussions about common frauds. Rap song contest: Younger audiences were encouraged to recreate the hook step from the rap video, amplifying the campaign’s reach through music and entertainment. Audio stories contest: Participants shared personal stories of scams they had experienced, helping to spread awareness while rewarding honesty and vulnerability. The #SlamTheScams campaign is more than just raising awareness—it's a call to action. In a world where financial fraud can have serious consequences, this campaign urges everyone to take charge of their financial security by becoming Atmanirbhar Investor.