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Cruiser10
案例简介：Verizon 的 Hum “把戏剧从驾驶中拿出来” 在 Verizon 最新的 Hum 活动中，Rokkan 将幽默的戏剧注入了真正的 Hum 用户不太戏剧化的评论中，以表明 Hum 确实做到了它的设计目的: 不要让戏剧性的事情发生。 无论是在繁忙的高速公路上的爆胎援助，为什么 “检查引擎” 灯开着的清晰度，还是仅仅知道你从来没有独自在路上的舒适, hum 确保你已经尽了最大努力为路上的意外做好准备。通过将直截了当的未经编辑的评论与戏剧演员深刻的庄重和面无表情的幽默相结合，令人满意的嗡嗡声顾客的可爱和娱乐性成为了节目的明星。 该活动启动了 md-8月，包括六个迷你剧集和其他短点，将通过 OLA 、社交、数字和 ROS 合作伙伴关系推出。
Cruiser10
案例简介：Hum by Verizon “Take the Drama out of Driving” In its newest campaign for Hum by Verizon, Rokkan injects a humorous dose of drama into less-than-dramatic reviews from real Hum users to show that Hum does exactly what it’s designed to: keep the drama out of driving. Whether it’s flat tire assistance on a busy highway, clarity about why the ‘check engine’ light is on, or simply the comfort of knowing you’re never alone on the road, Hum ensures you’ve done all you can to prepare for the unexpected on the road. By pairing straight-forward and unedited reviews with a dramatic actor’s profound gravitas and deadpan humor, the endearing and entertaining quality of satisfied Hum customers becomes the star of the show. The campaign launched md-August and includes six mini-episodes and additional shorter spots to be rolled out via OLA, social, digital and ROS partnerships.
Cruiser10
案例简介：Verizon 的 Hum “把戏剧从驾驶中拿出来” 在 Verizon 最新的 Hum 活动中，Rokkan 将幽默的戏剧注入了真正的 Hum 用户不太戏剧化的评论中，以表明 Hum 确实做到了它的设计目的: 不要让戏剧性的事情发生。 无论是在繁忙的高速公路上的爆胎援助，为什么 “检查引擎” 灯开着的清晰度，还是仅仅知道你从来没有独自在路上的舒适, hum 确保你已经尽了最大努力为路上的意外做好准备。通过将直截了当的未经编辑的评论与戏剧演员深刻的庄重和面无表情的幽默相结合，令人满意的嗡嗡声顾客的可爱和娱乐性成为了节目的明星。 该活动启动了 md-8月，包括六个迷你剧集和其他短点，将通过 OLA 、社交、数字和 ROS 合作伙伴关系推出。
Cruiser10
案例简介：Hum by Verizon “Take the Drama out of Driving” In its newest campaign for Hum by Verizon, Rokkan injects a humorous dose of drama into less-than-dramatic reviews from real Hum users to show that Hum does exactly what it’s designed to: keep the drama out of driving. Whether it’s flat tire assistance on a busy highway, clarity about why the ‘check engine’ light is on, or simply the comfort of knowing you’re never alone on the road, Hum ensures you’ve done all you can to prepare for the unexpected on the road. By pairing straight-forward and unedited reviews with a dramatic actor’s profound gravitas and deadpan humor, the endearing and entertaining quality of satisfied Hum customers becomes the star of the show. The campaign launched md-August and includes six mini-episodes and additional shorter spots to be rolled out via OLA, social, digital and ROS partnerships.
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