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电话号码
案例简介：上下文 麦肯锡公司是一家顶级管理咨询公司，咨询来自不同领域的领先企业。他们为许多缺点的毕业生提供有趣的学业后的第一份工作。任务是与毕业生有效沟通，同时做出选择。当然，并不是所有的毕业生都适合在麦肯锡公司工作。只有最雄心勃勃的人才应该得到帮助。 哲学/解决方案 在大学的黑板上，海报上挂着，电话号码要撕掉。海报中加入了一个小考试。电话号码是作为一个公式，只能由该领域的学生找到。 结果 质量更好的应用程序紧随其后。
电话号码
案例简介：Context McKinsey & Company is a top management consultancy firm, which consults leading enterprises from all different fields. They offer graduates from many faulties interesting first jobs after their studies. The task was to communicate efficiently with the graduates and at the same time make a selection. Naturally not all graduates are suitable for a job at McKinsey and Company. Only the most ambitious people should be reached. Philosophy/Solution In front and on the black boards of universities, posters are hung, with phone numbers to tear off. A little exam was integrated in the posters. The phone numbers were put as a formula and could only be found out by students from that field. Results Qualitatively better applications followed the promotion.
Phone Numbers
案例简介：上下文 麦肯锡公司是一家顶级管理咨询公司，咨询来自不同领域的领先企业。他们为许多缺点的毕业生提供有趣的学业后的第一份工作。任务是与毕业生有效沟通，同时做出选择。当然，并不是所有的毕业生都适合在麦肯锡公司工作。只有最雄心勃勃的人才应该得到帮助。 哲学/解决方案 在大学的黑板上，海报上挂着，电话号码要撕掉。海报中加入了一个小考试。电话号码是作为一个公式，只能由该领域的学生找到。 结果 质量更好的应用程序紧随其后。
Phone Numbers
案例简介：Context McKinsey & Company is a top management consultancy firm, which consults leading enterprises from all different fields. They offer graduates from many faulties interesting first jobs after their studies. The task was to communicate efficiently with the graduates and at the same time make a selection. Naturally not all graduates are suitable for a job at McKinsey and Company. Only the most ambitious people should be reached. Philosophy/Solution In front and on the black boards of universities, posters are hung, with phone numbers to tear off. A little exam was integrated in the posters. The phone numbers were put as a formula and could only be found out by students from that field. Results Qualitatively better applications followed the promotion.
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