本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
新的瑞士钞票帮助失去一只手的孩子
案例简介：“给孩子一只手” 是瑞士的慈善机构，让身体残疾的孩子可以使用现代的手部假肢。为了帮助尽可能多的受影响儿童，慈善机构依赖财政支持。因此，应该创建一个感人的捐赠活动。解决方案与文化背景: 2019 年瑞士推出了一个新的钞票系列-这是 20 年来的首次。在银行国家，一个新的钞票系列的推出总是受到很多关注。尤其是这一次: 瑞士钞票历史上第一次不再描绘名人。相反，定义的视觉特征是人手。我们在竞选中创造性地利用了这一点。捐赠者的钱成了孩子们的新手。它使他们能够做所有他们本来无法做的事情: 骑自行车，在学校自信地伸出手，等等。为每个货币价值开发了一个单独的主题。因此，我们有机会向小捐助者和主要捐助者发表讲话。
新的瑞士钞票帮助失去一只手的孩子
案例简介："Give Children a Hand" is a Swiss charity that gives children with physical disabilities access to modern hand prostheses. In order to help as many affected children as possible, the charity is dependent on financial support. Therefore a touching donation campaign should be created. Solution & Cultural Context: A new banknote series was introduced in Switzerland in 2019 - for the first time in 20 years. In the country of the banks, the launch of a new banknote series always gains a lot of attention. This time in particular: for the first time in its history, Swiss banknotes no longer portray famous personalities. Instead, the defining visual feature is the human hand. We made creative use of this for the campaign. The donors' money becomes the children's new hand. And it enables them to do all the things they wouldn't otherwise be able to do: ride a bicycle, confidently stretch out their hand at school, etc. A separate motif was developed for each monetary value. So we had the chance to address small donors as well as major donors.
New Swiss banknotes help children with a missing hand
案例简介：“给孩子一只手” 是瑞士的慈善机构，让身体残疾的孩子可以使用现代的手部假肢。为了帮助尽可能多的受影响儿童，慈善机构依赖财政支持。因此，应该创建一个感人的捐赠活动。解决方案与文化背景: 2019 年瑞士推出了一个新的钞票系列-这是 20 年来的首次。在银行国家，一个新的钞票系列的推出总是受到很多关注。尤其是这一次: 瑞士钞票历史上第一次不再描绘名人。相反，定义的视觉特征是人手。我们在竞选中创造性地利用了这一点。捐赠者的钱成了孩子们的新手。它使他们能够做所有他们本来无法做的事情: 骑自行车，在学校自信地伸出手，等等。为每个货币价值开发了一个单独的主题。因此，我们有机会向小捐助者和主要捐助者发表讲话。
New Swiss banknotes help children with a missing hand
案例简介："Give Children a Hand" is a Swiss charity that gives children with physical disabilities access to modern hand prostheses. In order to help as many affected children as possible, the charity is dependent on financial support. Therefore a touching donation campaign should be created. Solution & Cultural Context: A new banknote series was introduced in Switzerland in 2019 - for the first time in 20 years. In the country of the banks, the launch of a new banknote series always gains a lot of attention. This time in particular: for the first time in its history, Swiss banknotes no longer portray famous personalities. Instead, the defining visual feature is the human hand. We made creative use of this for the campaign. The donors' money becomes the children's new hand. And it enables them to do all the things they wouldn't otherwise be able to do: ride a bicycle, confidently stretch out their hand at school, etc. A separate motif was developed for each monetary value. So we had the chance to address small donors as well as major donors.
新的瑞士钞票帮助失去一只手的孩子
暂无简介
New Swiss banknotes help children with a missing hand
暂无简介
基本信息
- 广告战役： #Give Children a Hand-平面-8046#
- 广告品牌： Give Children a Hand
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
