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服务台
案例简介：描述客户的简报 目标受众 -- 印度农村的学童。 策略 -- 印度农村的大多数学校缺乏基本设施。学生们甚至没有桌子可以写字。他们不得不驼背地坐在地板上几个小时。这给他们带来了糟糕的姿势、糟糕的视力和糟糕的笔迹。非政府组织 Arambh 想要一个简单而经济的解决方案，提高农村学校的教育质量。 创意执行 力量和创意 -- 我们的力量是我们独特的设计。它由废弃的纸箱制成，经济、生态、便携，最重要的是对农村学校的儿童有用。它的价格不到每件 20 美分。 它最适合非政府组织 Aarambh，因为它具有成本效益，因此是可持续的。对我们来说，让企业和零售店参与这个项目很容易。有了他们的支持，我们可以接触到数百所农村学校的儿童。 对简短/目标的创造性解决方案。 我们需要想出一个有效且经济的解决方案。首先，我们决定用废弃的纸箱做原料。为此，我们接触了公司住宅和零售店。利用这些，我们创建了帮助台 -- 一个也可以用作包的折叠桌。我们向几所农村学校分发求助服务台。这有助于这些学校的孩子们轻松学习。它还帮助他们带着书去学校散步。最重要的是，服务台在提高印度农村教育质量方面发挥了重要作用。它的价格不到每件 20 美分。 结果 我们在村庄的 600 多所学校分发求助服务台。现在，大约 10,000 印度农村的孩子轻松写作。他们学习更加舒适和愉快。他们走路上学也很容易，因为这有助于他们携带书籍。此外，定期上学的儿童人数大幅增加。在他们的腿下有一张桌子，肩膀上有一个包，学校的生活更加有趣。 材料成本: Rs。0/-(从公司住宅收到捐赠的旧纸箱) 模切开发成本: Rs。3500/-或 64 美元 每件成本: Rs。10/-或 20 美分 运输: Rs。28,500/-或 516 美元 总成本: 132,000 卢比/-或 2,390.88 美元
服务台
案例简介：Describe the brief from the client Target audience –School children in rural India. Strategy - Most schools in rural India lack basic facilities. Students don’t even have desks to write upon. They have to sit hunched on the floor for hours. This gives them bad posture, poor eyesight and bad handwriting. NGO Arambh wanted an easy and economical solution that would improve the quality of education in rural schools. Creative Execution Strength and originality – Our strength was our unique design. Made out of discarded cartons, it was economical, ecological, portable and most of all useful for children in rural schools. And it cost less than twenty cents per piece. It was most appropriate for the NGO Aarambh, because it was cost-effective and hence sustainable. It was easy for us to get corporate and retail outlets involved in this project. With their support, we could reach children in hundreds of rural schools. Creative Solution to the Brief/Objective. We needed to come up with a solution that was effective and economical. First, we decided to use discarded cartons for raw material. For this, we approached corporate houses and retail outlets. Using these, we then created Help Desk – a folding desk that could also be used as a bag. We distributed Help Desks to several rural schools. This helped the children of these schools study with ease. It also helped them carry books on their long walks to school. Most importantly, Help Desk played an important role in improving the quality of education in rural India. And it cost less than twenty cents per piece. Results We distributed Help Desks in over 600 schools in villages. Now, around 10,000 kids in rural India write with ease. They study more comfortably and cheerfully. It is also easy for them to walk to school as it helps them carry their books. Also, there has been a significant increase in the number of children attending schools regularly. With a desk under their laps, a bag over their shoulders, life at school is a lot more fun. Material Cost:Rs. 0/- (Received donated used carton from Corporate Houses) Cost for development of Die-cut:Rs. 3500/- or $64 Cost per piece: Rs. 10/- or 20 cents Transportation: Rs. 28,500/- or $516 Total Cost: Rs 132,000/- OR $2,390.88
HELP DESK
案例简介：描述客户的简报 目标受众 -- 印度农村的学童。 策略 -- 印度农村的大多数学校缺乏基本设施。学生们甚至没有桌子可以写字。他们不得不驼背地坐在地板上几个小时。这给他们带来了糟糕的姿势、糟糕的视力和糟糕的笔迹。非政府组织 Arambh 想要一个简单而经济的解决方案，提高农村学校的教育质量。 创意执行 力量和创意 -- 我们的力量是我们独特的设计。它由废弃的纸箱制成，经济、生态、便携，最重要的是对农村学校的儿童有用。它的价格不到每件 20 美分。 它最适合非政府组织 Aarambh，因为它具有成本效益，因此是可持续的。对我们来说，让企业和零售店参与这个项目很容易。有了他们的支持，我们可以接触到数百所农村学校的儿童。 对简短/目标的创造性解决方案。 我们需要想出一个有效且经济的解决方案。首先，我们决定用废弃的纸箱做原料。为此，我们接触了公司住宅和零售店。利用这些，我们创建了帮助台 -- 一个也可以用作包的折叠桌。我们向几所农村学校分发求助服务台。这有助于这些学校的孩子们轻松学习。它还帮助他们带着书去学校散步。最重要的是，服务台在提高印度农村教育质量方面发挥了重要作用。它的价格不到每件 20 美分。 结果 我们在村庄的 600 多所学校分发求助服务台。现在，大约 10,000 印度农村的孩子轻松写作。他们学习更加舒适和愉快。他们走路上学也很容易，因为这有助于他们携带书籍。此外，定期上学的儿童人数大幅增加。在他们的腿下有一张桌子，肩膀上有一个包，学校的生活更加有趣。 材料成本: Rs。0/-(从公司住宅收到捐赠的旧纸箱) 模切开发成本: Rs。3500/-或 64 美元 每件成本: Rs。10/-或 20 美分 运输: Rs。28,500/-或 516 美元 总成本: 132,000 卢比/-或 2,390.88 美元
HELP DESK
案例简介：Describe the brief from the client Target audience –School children in rural India. Strategy - Most schools in rural India lack basic facilities. Students don’t even have desks to write upon. They have to sit hunched on the floor for hours. This gives them bad posture, poor eyesight and bad handwriting. NGO Arambh wanted an easy and economical solution that would improve the quality of education in rural schools. Creative Execution Strength and originality – Our strength was our unique design. Made out of discarded cartons, it was economical, ecological, portable and most of all useful for children in rural schools. And it cost less than twenty cents per piece. It was most appropriate for the NGO Aarambh, because it was cost-effective and hence sustainable. It was easy for us to get corporate and retail outlets involved in this project. With their support, we could reach children in hundreds of rural schools. Creative Solution to the Brief/Objective. We needed to come up with a solution that was effective and economical. First, we decided to use discarded cartons for raw material. For this, we approached corporate houses and retail outlets. Using these, we then created Help Desk – a folding desk that could also be used as a bag. We distributed Help Desks to several rural schools. This helped the children of these schools study with ease. It also helped them carry books on their long walks to school. Most importantly, Help Desk played an important role in improving the quality of education in rural India. And it cost less than twenty cents per piece. Results We distributed Help Desks in over 600 schools in villages. Now, around 10,000 kids in rural India write with ease. They study more comfortably and cheerfully. It is also easy for them to walk to school as it helps them carry their books. Also, there has been a significant increase in the number of children attending schools regularly. With a desk under their laps, a bag over their shoulders, life at school is a lot more fun. Material Cost:Rs. 0/- (Received donated used carton from Corporate Houses) Cost for development of Die-cut:Rs. 3500/- or $64 Cost per piece: Rs. 10/- or 20 cents Transportation: Rs. 28,500/- or $516 Total Cost: Rs 132,000/- OR $2,390.88
服务台
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基本信息
- 广告战役： #AARAMBH-DM-a107#
- 广告品牌： AARAMBH
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 短视频
- 广告语言： 印度语
- 媒介平台： 网络
- 获得奖项：
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