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建筑战前 2
案例简介:作为他们不断发展的 “找到你的地方” 活动的一部分,新一年的分期付款展示了纽约生活的真实方面, 从工作和娱乐到家庭和朋友,通过基于网格的文恩图,揭示了我们在家庭狩猎过程中所经历的自然且经常混乱的思维模式。Office of Baby 创建了一系列基于插图的执行,每个都将巧妙、可关联的副本与从纽约街角航空地图视图到公寓、棕色石头和步行 ups 的所有内容的精确插图并列在一起。每个插图都成功地接触到一个广泛和多样化的观众群体,同时也引起了人们对 StreetEasy 身份的个性化本质的关注,这种个性使其区别于其他同类网站。
建筑战前 2
案例简介:Part of their evolving “Find Your Place” campaign, the new year-long installment showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams that expose the natural and often chaotic thought patterns we’ve all experienced in the home-hunting process. Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.
Building Prewar 2
案例简介:作为他们不断发展的 “找到你的地方” 活动的一部分,新一年的分期付款展示了纽约生活的真实方面, 从工作和娱乐到家庭和朋友,通过基于网格的文恩图,揭示了我们在家庭狩猎过程中所经历的自然且经常混乱的思维模式。Office of Baby 创建了一系列基于插图的执行,每个都将巧妙、可关联的副本与从纽约街角航空地图视图到公寓、棕色石头和步行 ups 的所有内容的精确插图并列在一起。每个插图都成功地接触到一个广泛和多样化的观众群体,同时也引起了人们对 StreetEasy 身份的个性化本质的关注,这种个性使其区别于其他同类网站。
Building Prewar 2
案例简介:Part of their evolving “Find Your Place” campaign, the new year-long installment showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams that expose the natural and often chaotic thought patterns we’ve all experienced in the home-hunting process. Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.
建筑战前 2
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Building Prewar 2
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基本信息
- 广告战役: #StreetEasy-户外-62b7#
- 广告品牌: StreetEasy
- 发布日期: 2000
- 行业领域: 公共事业
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
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