Percebeiro Shield|海报/平面|广告营销案例【ADGuider广告指南】

Percebeiro 盾

案例简介：概要加利西亚海鲜闻名于世。Percebeiros 人把加利西亚藤壶从海岸的岩石上带到我们的盘子里。它不仅是该地区最著名的职业之一，也是最危险的职业之一。我们的主要工厂之一设在加利西亚。它为成千上万的人创造了工作，这使得加利西亚成为日产的低销售率地区。实施为了改善 percebeiros 的生活，并利用日产的一个特点降低他们工作的风险: 他们的安全, 使用相同的技术来拯救路上的生命来拯救海岸。结果 19.000.000 对社交媒体的影响。2.500.000 次浏览。在当地、国家和国际媒体中获得存在。活动描述我们的竞争对手西班牙最大的工厂设在加利西亚。我们需要做些什么来改善日产在那里的形象。为了实现这一目标，我们在最危险的工作之一: percebeiros 的人的套装中使用了日产智能机动性，percebeiros 是著名的加利西亚鹅藤壶的探索者。现在，多亏了 Percebeiros Shield，他们每天晚上都能平安回家。执行我们创造了一个 percebeiro 套装，它结合了日产智能移动，一种提醒人们附近危险的设备。在这种情况下，它提醒 perceberos 最危险的海浪。

Percebeiro 盾

案例简介：Synopsis Galician seafood is famous all around the world. The percebeiros are the people who take the galician barnacle from the rock of the coast to bring it to our plates. It is not only one of the most famous professions in the region, but also one of the most dangerous.One of the main factories of our competence is based in Galicia. It creates work for thousands of people, which makes Galicia a region of low sales rate for Nissan. Implementation To improve the life of the percebeiros and to reduce the risk of their work using one of Nissan’s hallmarks: their safety, using the same tecnology that saves lives on the road to save them on the coast. Outcome 19.000.000 impacts on social media.2.500.000 views.Earned presence in local, national and international media. CampaignDescription Our competitor largest factory in Spain is placed in Galicia. We needed to do something to improve Nissan’s image there. To achieve that we used Nissan Intelligent Mobility in the suits of the people with one of the most dangerous job: the percebeiros, the seekers of the famous galician goose barnacle. Now, thanks to Percebeiros Shield, they can come back home every night safe and sound. Execution We create a percebeiro suit that incorporates Nissan Intelligent Mobility, a device that alerts people of the dangers near by. In this case, it alerts percebeiros of the most dangerous waves.