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ACA-M-驾驶员安全协会: FCB里斯本的Hangman
案例简介：
ACA-M-驾驶员安全协会: FCB里斯本的Hangman
案例简介：
ACA-M - Drivers safety association: Hangman by FCB Lisboa
案例简介：
ACA-M - Drivers safety association: Hangman by FCB Lisboa
案例简介：
ACA-M-驾驶员安全协会: FCB里斯本的Hangman
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ACA-M - Drivers safety association: Hangman by FCB Lisboa
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Mobile phones are more present than ever in our lives. We’ll use them at work, while in the bathroom and even in the car, while driving. Therefore, accidents involving texting are on the rise. We need to keep creating awareness about it, but in a different, more striking, way. ACA-M presents “Hangman”, a series of graphic pieces with strong and disturbing illustrations that mimic a hangman game in which only one letter is missing. After all, when we text and drive, “Every letter could be the last.”CreditsAdvertised brand: ACA-M - Drivers safety associationAdvertising Agency: Fcb Lisboa, Lisbon, PortugalAdvert title(s): Every letter could be the last.Headline and copy text (in English): Don’t text and drive.Creative Directors: Edson AthaydeArt Director: Eduardo PastorCopywriter: Leo GomezIllustrator: Marcelo DalboscoAccount Director: Sónia GonçalvesPublished: 04, 2017Media: Print, Outdoor
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