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他头上有个菠萝
案例简介：广告对促销的长期影响 本案例研究了广告在整体营销组合中的作用，特别是价格促销如何改变海洋喷雾的命运。随着 0% 的同比增长和家庭渗透率的稳步下降，Ocean spray 公司联合使用线上和促销策略导致家庭渗透率增加 180万，广告回报总额增加相当于 € 2。 600万结合 â € 2。 200万来自促销。
他头上有个菠萝
案例简介：The Longer Term Effects Of Advertising Over Promotions This case examines advertisingâs role in the overall marketing mix and in particular in relation to how price promotions changed the course of Ocean Sprayâs fortunes. With 0% year on year growth and household penetration in a steady decline Ocean Sprayâs combined use of above-the-line and sales promotion strategies resulted in household penetration increasing by 1.8 million households and total payback from advertising amounting to £2.6 million combined with £2.2 million from promotions.
He's Got a Pineapple On His Head
案例简介：广告对促销的长期影响 本案例研究了广告在整体营销组合中的作用，特别是价格促销如何改变海洋喷雾的命运。随着 0% 的同比增长和家庭渗透率的稳步下降，Ocean spray 公司联合使用线上和促销策略导致家庭渗透率增加 180万，广告回报总额增加相当于 € 2。 600万结合 â € 2。 200万来自促销。
He's Got a Pineapple On His Head
案例简介：The Longer Term Effects Of Advertising Over Promotions This case examines advertisingâs role in the overall marketing mix and in particular in relation to how price promotions changed the course of Ocean Sprayâs fortunes. With 0% year on year growth and household penetration in a steady decline Ocean Sprayâs combined use of above-the-line and sales promotion strategies resulted in household penetration increasing by 1.8 million households and total payback from advertising amounting to £2.6 million combined with £2.2 million from promotions.
他头上有个菠萝
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He's Got a Pineapple On His Head
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