The First Ad in the Blockchain|海报/平面|广告营销案例【ADGuider广告指南】

区块链的第一个广告

案例简介：执行在最基本的层面上，区块链是记录交易的分类账。那么，我们如何将这些交易变成广告？通过区块链的一个名为 OP_Return 的功能，它就像支票上的备忘录空间一样工作，简单的信息和字符可以放在区块链的交易中。使用 ASCII 艺术，我们精心链接了 68 个比特币交易，每个交易有 80 个字符, 设计一个更大的形象 -- 正在种植的旗帜的形象 -- 一个象征，它讲述了执行的原创性以及我们丰富的创新历史。所有的预算都只有 23.15 美元 (只有 0.002856 BTC)。在区块链的背景下，这个想法的一部分本身就是发现广告的挑战 -- 这是探索区块链的人的魅力的一部分。然而，对于大多数人来说，这种体验是通过一个专门的网站访问的，该网站将所有单个交易都放在一个宏观视图中。活动描述因为加密货币和区块链是今年最受关注、报道、讨论和大肆宣传的金融术语，TD Ameritrade 发行的比特币期货有可能在狂热中迷失。所以，我们决定让区块链来完成我们的谈话，而不是谈论区块链。这个想法很简单: 我们需要在技术中嵌入第一个广告.除了一个小警告: 区块链是分散的，高度不可变的，不变的，不可破解的。那么，我们如何找到一种方法将信息放入世界上最安全的分类账中？

区块链的第一个广告

案例简介：Execution At its most basic level, the blockchain is a ledger that logs transactions. So how did we turn those transactions into an ad? With a function of the blockchain called OP_Return, which works like the memo space on a check, simple messages and characters can be placed within transactions in the blockchain. Using ASCII art, we painstakingly linked 68 individual Bitcoin transactions, featuring 80 characters per transaction, to design a larger image—the image of the flag being planted—a symbol which spoke to the originality of the execution as well as our rich history of innovation. And all on a shoestring budget of $23.15 USD (just 0.002856 BTC). Within the context of the blockchain, part of the idea was itself was a challenge to discover the ad - which is part of the charm for those who explore the blockchain. However, for the majority, the experience was accessed via a dedicated site which housed all of the individual transactions in one macro view. CampaignDescription Because cryptocurrency and the blockchain are the most talked about, reported, discussed, and hyped financial terms of the year, TD Ameritrade's offering of Bitcoin futures was in danger of getting lost in the mania. So, rather than talking about blockchain, we decided to let the blockchain do our talking. The idea was simple: we needed to embed the first ever ad in the technology... except for one small caveat: the blockchain is decentralized, highly immutable, unchangeable, and unhackable. So how could we find a way to place a message into the most secure ledger in the world?