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万岁摇滚
案例简介：基思 · 理查兹 (76岁) 、帕蒂 · 史密斯 (73岁) 和保罗 · 麦卡特尼 (77岁) 只是少数世界著名的标志性摇滚明星在他们的晚年舞台上充满活力和才华。这些明星出现在一个新的广告活动中，由Kiss FM，一个专门从事摇滚的广播电台。 由AlmapBBDO机构创建，新的活动以 “摇滚万岁” 为特色。据医疗保健专家称，“呆在家里”，强调了社会疏远在拯救生命方面的关键作用，尤其是在高危人群中。这场运动中的所有音乐家都已经到了足够大的年龄，可以算在新型冠状病毒肺炎大流行期间面临更多风险的人中。 “Kiss FM的新广告活动提醒我们，除了在紧急情况下，现在走出家门意味着将几个人置于危险之中，尤其是像我们父母这样的老年人，almapBBDO的执行创意总监马塞洛 · 诺盖拉说。
万岁摇滚
案例简介：Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock. Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic. “Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
Long Live Rock n' Roll
案例简介：基思 · 理查兹 (76岁) 、帕蒂 · 史密斯 (73岁) 和保罗 · 麦卡特尼 (77岁) 只是少数世界著名的标志性摇滚明星在他们的晚年舞台上充满活力和才华。这些明星出现在一个新的广告活动中，由Kiss FM，一个专门从事摇滚的广播电台。 由AlmapBBDO机构创建，新的活动以 “摇滚万岁” 为特色。据医疗保健专家称，“呆在家里”，强调了社会疏远在拯救生命方面的关键作用，尤其是在高危人群中。这场运动中的所有音乐家都已经到了足够大的年龄，可以算在新型冠状病毒肺炎大流行期间面临更多风险的人中。 “Kiss FM的新广告活动提醒我们，除了在紧急情况下，现在走出家门意味着将几个人置于危险之中，尤其是像我们父母这样的老年人，almapBBDO的执行创意总监马塞洛 · 诺盖拉说。
Long Live Rock n' Roll
案例简介：Keith Richards (76), Patti Smith (73) and Paul McCartney (77) are just a handful of the world-famous iconic rock stars in their senior years bursting with vitality and talent on stage. These stars appear in a new ad campaign by Kiss FM, a radio station specializing in rock. Created by agency AlmapBBDO, the new campaign features the message “Long Live Rock n’ Roll. Stay at Home”, stressing the key role of social distancing in saving lives, especially among high-risk groups, according to healthcare specialists. All the musicians featured in the campaign are old enough to count among the people more at risk during the Covid-19 pandemic. “Kiss FM´s new ad campaign reminds us that, except in urgent situations, going out of our homes now means putting several people at risk, especially senior ones, like our parents, grandparents and even our idols”, says Marcelo Nogueira, executive creative director at AlmapBBDO.
万岁摇滚
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Long Live Rock n' Roll
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Long Live Rock n' Roll. Stay at Home
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