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lululemon: 在全球范围内凭借实力
案例简介:
lululemon: 在全球范围内凭借实力
案例简介:
lululemon: Strength To Be by Virtue Worldwide at Vice
案例简介:
lululemon: Strength To Be by Virtue Worldwide at Vice
案例简介:
lululemon: 在全球范围内凭借实力
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lululemon: Strength To Be by Virtue Worldwide at Vice
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Lululemon has launched its first global men’s campaign, with a series of short films celebrating masculinity and strength.The ‘Strength to Be’ campaign aims to celebrate the growing community of men who are representing their own definitions of masculinity and strength in positive ways.The campaign features five short films which explore how men are challenging stereotypes by juxtaposing traditional depictions of masculinity alongside more modern interpretations.
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