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重新编码解码
案例简介:简要说明: V & A 的任务是促进解码 -- 他们的第一个致力于数字艺术的展览。任何人都可以对数字艺术产生影响,所以我们把它作为我们的起点。我们创建了一个名为 Recode Decode 的开源活动,并与世界著名的数字艺术家卡斯滕 · 施密特合作,创建了一个令人惊叹的互动艺术应用程序,以形成核心。我们邀请我们的目标观众使用这种艺术来创作他们自己的数字杰作。最好的重新编码被用来在综合运动中宣传展览。我们的方法吸引了比 V & A 目标多 100% 的游客。
重新编码解码
案例简介:Brief Explanation: We were tasked by the V&A to promote Decode - the UK’s first major exhibition dedicated to digitaSaint were tasked by the V&A to promote Decode - Their first exhibition dedicated to digital art. Anyone can have an effect on digital art, so we used that as our starting point. We created an open source campaign called Recode Decode, and worked with world-famous digital artist Karsten Schmidt to create an amazing interactive art application to form the centerpiece. We invited our target audience to use this art to create their own digital masterpiece. The best Recodes were used to promote the exhibition in an integrated campaign. Our approach attracted over 100% more visitors than the V&A’s targets.
Recode Decode
案例简介:简要说明: V & A 的任务是促进解码 -- 他们的第一个致力于数字艺术的展览。任何人都可以对数字艺术产生影响,所以我们把它作为我们的起点。我们创建了一个名为 Recode Decode 的开源活动,并与世界著名的数字艺术家卡斯滕 · 施密特合作,创建了一个令人惊叹的互动艺术应用程序,以形成核心。我们邀请我们的目标观众使用这种艺术来创作他们自己的数字杰作。最好的重新编码被用来在综合运动中宣传展览。我们的方法吸引了比 V & A 目标多 100% 的游客。
Recode Decode
案例简介:Brief Explanation: We were tasked by the V&A to promote Decode - the UK’s first major exhibition dedicated to digitaSaint were tasked by the V&A to promote Decode - Their first exhibition dedicated to digital art. Anyone can have an effect on digital art, so we used that as our starting point. We created an open source campaign called Recode Decode, and worked with world-famous digital artist Karsten Schmidt to create an amazing interactive art application to form the centerpiece. We invited our target audience to use this art to create their own digital masterpiece. The best Recodes were used to promote the exhibition in an integrated campaign. Our approach attracted over 100% more visitors than the V&A’s targets.
重新编码解码
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Recode Decode
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基本信息
- 广告品牌: The Victoria And Albert Museum
- 发布日期: 2000
- 行业领域: 影音娱乐 , 商务服务
- 媒体类别: 海报/平面
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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