Cinemaxx: Maxximum Sound|短视频,TVC|广告营销案例【ADGuider广告指南】

Cinemaxx: maximum 声音

案例简介：当你制作电影时，你有两个梦想要处理的主题: 快速汽车和大规模爆炸。CinemaxX 想要一切。向他们的 30 家影院 CinemaxX 介绍迈耶声音公司的新音响系统委托 Schonheitsfarm 、 Acrobat 和白马音乐公司的专家创建一个现场从概念到执行，充分利用新的 “maximum 声音” 经验。为了可视化清晰和高度分化的声音，我们转向了一种非常受欢迎的技术在电影制作和翻译成声学世界中: 创造高速拍摄体验高速声音。通过慢动作的使用，我们能够将复杂的噪音分解成它们组成的各个部分。为雨在我们看来，白噪声实际上是成千上万个雨滴的总和击中众多物体和表面。为电影院和他们的观众制作这个地方我们知道我们想把这个概念包装起来在一个惊人的电影包。我们编了一个关于交换的故事: 两个对立的政党, 快车、武器和手提箱。大片的东西是由。这个故事和它的元素为我们提供了大量的可能性来翻译我们的高速想法对于观众的眼睛，最重要的是他们的耳朵: 像你以前从未听过的电影!

Cinemaxx: maximum 声音

案例简介：When you're producing movies there are two themes you dream to work with: Fast cars and massive explosions. CinemaxX wanted everything. Introducing a new sound system by Meyer Sound to their 30 movie theaters, CinemaxX commissioned the specialists from Schonheitsfarm, Acrobat and White Horse Music to create a spot all the way from concept to execution that makes full use of the new "MAXXIMUM SOUND" experience. To visualize the crystal clear and highly differentiated sound we turned to a technique very popular in ﬁlm making and translated it into the acoustic world: Creating high speed shots to experience high speed sound. Through the use of slow motion we were able to break down complex noises into the various parts they are composed of. Take rain for example: What appears to us as just white noise is actually the sum of thousands of raindrops hitting a multitude of objects and surfaces. Producing this spot for movie theaters and their audience we knew we wanted to wrap this concept in a breathtaking cinematic package. We developed a story about an exchange: Two rival parties, fast cars, weapons and a suitcase. The stuff blockbusters are made of. This story and it's elements provided us with loads of possibilities to translate our idea of high speed sound into an exciting synaesthetic experience for the viewers eyes and above all their ears: cinema like you've never heard it before!