本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
遇到一种新的刮刮游戏
案例简介：这项名为 “迎接一种新的刮刮游戏” 的专业活动于2022年4月年在美国出版。它是由广告代理商: McCann Worldgroup为该品牌创建的: 纽约彩票。此电影媒体活动与博彩业有关，包含2个媒体资产。它是大约两个月前由McCann Worldgroup的通讯经理Shana Blackman提交的。
遇到一种新的刮刮游戏
案例简介：This professional campaign titled 'Meet a New Breed of Scratch-Off Game' was published in United States in April, 2022. It was created for the brand: New York Lottery, by ad agency: McCann Worldgroup. This Film medium campaign is related to the Gambling industry and contains 2 media assets. It was submitted about 2 months ago by Communications Manager: Shana Blackman of McCann Worldgroup.
Meet a New Breed of Scratch-Off Game
案例简介：这项名为 “迎接一种新的刮刮游戏” 的专业活动于2022年4月年在美国出版。它是由广告代理商: McCann Worldgroup为该品牌创建的: 纽约彩票。此电影媒体活动与博彩业有关，包含2个媒体资产。它是大约两个月前由McCann Worldgroup的通讯经理Shana Blackman提交的。
Meet a New Breed of Scratch-Off Game
案例简介：This professional campaign titled 'Meet a New Breed of Scratch-Off Game' was published in United States in April, 2022. It was created for the brand: New York Lottery, by ad agency: McCann Worldgroup. This Film medium campaign is related to the Gambling industry and contains 2 media assets. It was submitted about 2 months ago by Communications Manager: Shana Blackman of McCann Worldgroup.
遇到一种新的刮刮游戏
暂无简介
Meet a New Breed of Scratch-Off Game
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars? The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
