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案例简介：检疫的第一次重大运动，他们正在庆祝我们伟大的州，并激发一些严肃的家乡自豪感。纽约系列刮刮游戏包括五张门票，每张门票都带有纽约图标-从布鲁克林大桥到尼亚加拉瀑布及其他地区。在首次与彩票代理商合作中，McCann New York与纽约当地艺术家Vi Luong合作，从头开始设计门票。错综复杂的黑白图画和详细的线条艺术反映了一种更加简约但令人惊叹的方法-与典型的多色刮痕大相径庭。美国麦肯为纽约彩票制作的电影广告，类别为: 赌博。
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案例简介：For the Lottery’s first major campaign since quarantine, they’re celebrating our great state and inspiring some serious hometown pride. The New York Series Scratch-Off Game includes five tickets each of which features a New York icon—from the Brooklyn Bridge to Niagara Falls and beyond. In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-colored Scratch-Off. Film advertisement created by McCann, United States for New York Lottery, within the category: Gambling.
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案例简介：检疫的第一次重大运动，他们正在庆祝我们伟大的州，并激发一些严肃的家乡自豪感。纽约系列刮刮游戏包括五张门票，每张门票都带有纽约图标-从布鲁克林大桥到尼亚加拉瀑布及其他地区。在首次与彩票代理商合作中，McCann New York与纽约当地艺术家Vi Luong合作，从头开始设计门票。错综复杂的黑白图画和详细的线条艺术反映了一种更加简约但令人惊叹的方法-与典型的多色刮痕大相径庭。美国麦肯为纽约彩票制作的电影广告，类别为: 赌博。
All Aboard
案例简介：For the Lottery’s first major campaign since quarantine, they’re celebrating our great state and inspiring some serious hometown pride. The New York Series Scratch-Off Game includes five tickets each of which features a New York icon—from the Brooklyn Bridge to Niagara Falls and beyond. In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-colored Scratch-Off. Film advertisement created by McCann, United States for New York Lottery, within the category: Gambling.
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