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快乐骑行
案例简介：20多年后，雪铁龙凭借其AG2R雪铁龙车队重返环法自行车赛。必须宣布! 我们已经安装了一个双重装置: -一个特技，我们在自助自行车站周围提供了独特的体验。这些用户认为他们每天都在旅行，我们给了他们一个真正的旅行阶段。 -一次社交媒体黑客攻击，雪铁龙去与Facebook用户互动，这些用户在2个多月前发布了他们最后一次骑自行车的消息，建议他们回到马鞍上。由法国Digital Playas为雪铁龙创建的体验式广告，类别: 汽车。
快乐骑行
案例简介：Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.
Happy Ride
案例简介：20多年后，雪铁龙凭借其AG2R雪铁龙车队重返环法自行车赛。必须宣布! 我们已经安装了一个双重装置: -一个特技，我们在自助自行车站周围提供了独特的体验。这些用户认为他们每天都在旅行，我们给了他们一个真正的旅行阶段。 -一次社交媒体黑客攻击，雪铁龙去与Facebook用户互动，这些用户在2个多月前发布了他们最后一次骑自行车的消息，建议他们回到马鞍上。由法国Digital Playas为雪铁龙创建的体验式广告，类别: 汽车。
Happy Ride
案例简介：Citroën returns to the Tour de France more than 20 years later with its AG2R Citroën Team. It had to be announced! We have put a double device in place: - A stunt where we offered a unique experience around the self-service bike stations. These users thought they were making a daily trip and we gave them a real stage of the tour. - A social media hack, where Citroën went to interact with Facebook users who posted their last bike ride more than 2 months ago to suggest that they get back in the saddle. Experiential advertisement created by Digital Playas, France for Citroën, within the category: Automotive.
快乐骑行
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Happy Ride
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