Eye Play The Piano|短视频|广告营销案例【ADGuider广告指南】

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眼睛弹钢琴

案例简介：执行我们开发了通用钢琴系统，“眼睛弹钢琴, “通过在头戴式显示器中使用眼睛跟踪系统，这样钢琴就可以不用手或手臂来演奏，而是通过闪烁所需的键来弹奏音符。标准键盘的排列,它被设计成手工播放，已经被重新组装成一个可以通过 “视觉” 播放的界面。经过 4 个月的练习，这位残疾学生为学校的第一场圣诞音乐会演奏了钢琴。结果眼睛弹钢琴给了残疾人一个尝试新体验的机会，那就是不使用身体自由演奏乐器。这个项目被 37 个国家的媒体报道，并在传播最重要的教育概念方面发挥了重要作用，即 “让孩子们接受无限的可能性”。 “此外,通过慈善筹款，我们能够将该设备捐赠给日本的其他 53 所学校。此外，教育部已经开始将这一系统全面引入表达教育，这推动了日本特殊教育的未来。战略筑波大学的特殊需要学校在全国各地为残疾人士开办各种学校, 宣称 “扩大儿童的可能性” 是他们的教育理念，旨在提供一个教育环境，让残疾学生可以自由表达他们的想象力。 kota Numajiri 是一名 16 岁的学生，患有脊髓性肌萎缩症,影响手臂和腿肌肉发育的疾病。他喜欢音乐，因为他是一个小孩,他的梦想是自己弹钢琴。通用钢琴系统 “眼睛弹钢琴” 的发展是在将眼睛跟踪系统与通过带有乐器的虚拟现实耳机识别眼睛的方向，这样用户就可以不用手或手臂而只能用手或手臂来演奏乐器眼睛。

眼睛弹钢琴

案例简介：Execution We developed the universal piano system,“Eye Play the Piano,” by using an eye-tracking system within a head mount display so the piano could be played without the use of hands or arms but rather by blinking on the desired key to play that note.The arrangement of the standard keyboard, which is designed to be played by hand has been reassembled to an interface which can be played by “sight.” After 4 months of practicing, the disabled student, Kota played the piano for the first Christmas concert at the school. Outcome Eye Play the Piano gave an opportunity for handicapped people to try a new experience, that is to play musical instruments freely without using their body.This project was covered by the media of 37 countries, and played an important role in spreading the uppermost notion of education, that is “to open the children to infinite possibilities.”Moreover, through charity fundraising, we were able to donate the device to other 53 schools in Japan. Furthermore, the Ministry of Education has started to fully introduce the system to expressive education, which has advanced the future of special education in Japan. Strategy The University of Tsukuba’s Special Needs Schools, who operate various schools across the country for the physically disabled, declares "expanding the possibilities of children" as their educational philosophy and aims to provide an educational environment where handicapped students can express their imagination freely.Kota Numajiri is a 16-years-old student who suffers from Spinal Muscular Atrophy, a disease that affects muscular development in the arms and legs. He has loved music since he was a little child, and his dream was to play piano by himself.The development for the universal piano system,“Eye Play the Piano,” was brought up with the idea of coupling an eye-tracking system to recognize the direction of eyes through the virtual reality headset with an instrument so the user could play the instrument without their hands or arms but instead only with their eyes.